3_0_ScanMag_66_July_2014_Text_Svetlana:Scan Magazine 1
Scan Magazine | Special Theme | Made in Sweden
A helping hand since 1936 A world-leader in its field, Hestra has made high-quality gloves ever since 1936, when Martin Magnusson decided to help loggers get through a hard day’s work by providing them with appropriate, durable gloves. By Linnea Dunne | Photos: Hestra
“He watched them work in the freezing cold and thought, ‘they need proper gloves’, and then he saw the skiers coming down the local Hestra slopes and thought, ‘they need proper gloves, too!’,” says Niklas Magnusson, Martin’s great-grandson, now carrying on the family business alongside cousin Anton. “And that dedication to making quality products that last has always been our core philosophy.”
control is key. Having collaborated with a handful of factories since the 1970s, built strong relationships with suppliers and manufacturers globally, and eventually started the first of their own factories in China in 1993, a second in China and third in Hungary now also up and running, the Magnussons believe in the value of longstanding relationships, in turn leading to a mutual quest to improve.
Niklas describes being told countless times how other boys used to dream about growing up to become firemen or police officers, while his own aspirations were quite different: “I always said that I’d run the family business.”
“If you are constantly chasing the best deal, you lose this advantage,” says Niklas. “For us, it’s always been about the details. We buy the materials ourselves, we check the thickness of the leather ourselves, and when the products arrive at the warehouse, we check them yet again.” Niklas and Anton have both learnt the trade from scratch, providing them with a sensitivity to and knowledge of leather beyond the ordinary. “The choice of
All about the details One of the secrets to the brand’s success lies in this perfectionist streak, according to Niklas, as it has led to a process where
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leather is very important to the end product, so we have learnt to feel the leather with our hands to detect a difference in thickness as subtle as 0.1 millimetres,” Niklas explains. Bespoke gloves While Anton has specialised in production planning and Niklas in brand management, both cousins are still involved with
Promoting Brand Scandinavia. Featuring interview with Lars Mikkelsen.