3_0_ScanMag_66_July_2014_Text_Svetlana:Scan Magazine 1
Scan Magazine | Special Theme | Made in Sweden
Nordic nostalgia courtesy of IKEA Last summer, the world-famous flat-pack giant from Sweden turned 70. Its history was scrutinised and its archives inventoried, and the result is a collection of relaunched design gems with roots in the 1950s and -60s. Get ready to queue: IKEA’s ÅRGÅNG collection is here. By Linnea Dunne | Photos: IKEA
The idea of IKEA as a Swedish through and through design pioneer is not altogether truthful. It is accurate that a young, Swedish entrepreneur from Älmhult in southern Sweden used the money given to him by his father as a reward for successful studies to set up what was to become the now flatpack furniture company, but when the first qualified designer, Bengt Ruda, employed in 1957 as head of what was then called the architect office, was to recruit two designers to give him a hand, he turned to Denmark. Together with the Danish designers Erik Wörts and Preben Fabricius, as well as
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founder Ingvar Kamprad’s close friend Gillis Lundgren, he shaped what was to become the today perhaps equally loved and loathed IKEA of Sweden. No wonder, then, that the collection that harks back to the early days of the design emporium shows clear influences of Danish legends such as Arne Jacobsen and Hans Wegner. ÅRGÅNG: the story of IKEA The idea behind the new ÅRGÅNG collection was to bring back to life 22 old design classics that tell the story of IKEA, and inspiration was found in the exhibition IKEA Through the Ages. Located in the base-
ment of IKEA Tillsammans, the company culture centre right next to IKEA Värdshus, the exhibition shows 20 different room settings with IKEA furniture and objects from the 1940s until the present day, all across 800 square metres of exhibition space. Among the re-launched designs are the KLÄPPA armchair, originally named BUTTERFLY and expected to sell out within hours of launching; the LÖVBACKEN coffee table, originally called LÖVET, which relaunched with great success in 2013 and is rumoured to have sold at a Parisian flea market for 9000 SEK (approximately £800); and the pure-cotton, retro-coloured KOLVHIRS fabric, originally sold under the name of TURKO and available as readymade curtains as well. Put simply, as long as queuing is not seen as an issue, no retro interiors fanatic will be disappointed.
Promoting Brand Scandinavia. Featuring interview with Lars Mikkelsen.