3_0_ScanMag_66_July_2014_Text_Svetlana:Scan Magazine 1
Scan Magazine | Culture Profile | Copenhagen Designer Outlet
Copenhagen Designer Outlet is an enclosed shopping centre less than 30 minutes’ drive south-west of Copenhagen.
Scandinavia’s new shopping destination Located within easy reach of most of the Danish population and neighbouring countries, Copenhagen Designer Outlet brings the international phenomenon of quality designer outlet centres to Denmark. With an uncompromising focus on quality and service, Copenhagen Designer Outlet, opening October 9, 2014, aims to become Scandinavia’s new shopping destination. By Stine Gjevnoe | Photos: Copenhagen Designer Outlet
Designed as the prime outlet for leading brands, Copenhagen Designer Outlet has been created with typical Danish style and quality, to complement the brands it supports. With up to 80 shops and 17,500 square metres of architecturally attractive shopping space, the designer outlet offers visitors an extraordinary shopping experience with the same quality and service as any high-street shop – just a different
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price tag. Copenhagen Designer Outlet is set adjacent to City2, one of the leading and most recognised out-of-town shopping destinations in Denmark, with 3,000 free parking spaces, leisure and entertainment facilities, as well as an array of restaurants and cafes. “Outlet shopping is a different experience compared to shopping in ‘normal’ retail
units,” centre director Thomas Lüscher explains. “You typically spend more hours shopping, maybe even make it into a day trip, and it’s been very important for us to accommodate this aspect in the design of our centre.” Copenhagen Designer Outlet has been designed by award-winning architects Haskoll, features high ceilings and skylight windows appropriate for the mischievous Danish weather, and complements the quality of the products on offer, as well as the Scandinavian design philosophy. “Previously, outlet stores in Scandinavia have not been associated with quality and a positive shopping experience. With our conceptualised outlet centre we are going to change this,” Lüscher continues.
Promoting Brand Scandinavia. Featuring interview with Lars Mikkelsen.