Madeleine in Malin Sweater. Photo: Lion Island
Merete Dèhn: Timeless, sustainable, and more than just clothes Founded on decades of experience, passion and love, Merete Dèhn’s garments are more than just clothes. The Norwegian family-run brand creates comfortable and timeless slow fashion for everyone from the girl next door to royalty.
shapes and lines, and a colour palette that works regardless of season or location, the label creates cross-generational fashion that never looks dated.
By Celina Tran
The eponymous woman, designer and artist behind Merete Dèhn has been a creative soul for as long as she can remember. She has always longed for different ways to express her endless imagination: “I began knitting as a teenager and would make and wear the most colourful, fun patterns and designs, all created from my imagination,” says Merete Nyegaard Dèhn. “I suppose I just never stopped.” Through her designs, Merete wants to provide the fashion industry with a greener and more sustainable option. “It’s important to acknowledge that the fashion 14 |
Issue 151
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February 2023
industry, especially fast fashion, takes a heavy toll on the planet. We want to be the complete opposite. From using high-quality products to quality-checking every clothing piece, every step along the way to limit waste, Merete Dèhn constantly strives to be the best slow-fashion brand.” Designs to last decades As an advocate for sustainable fashion, Merete is heavily critical of the culture of constantly purchasing and throwing away clothes. One of the steps the team at Merete Dèhn has taken to combat this is to make timeless designs. Using clean
“We want our customers to be able to wear our clothes today and in ten years’ time, regardless of changing trends,” says Merete. “The timeless design is an important factor, but it would be nothing without our hardworking staff’s talent, as well as the long-lasting wool we use.” She explains that they use wool because it’s more eco-friendly, high-quality, and comfortable. Merete’s background as a nurse made her realise how important comfort is to so many people, such as those with rheumatic diseases. Prioritising the quality and feel of their garments, Merete Dèhn source their yarn from Italy,