Scan Magazine, Issue 137, December 2021

Page 25

Scan Magazine  |  Special Theme  |  Industrial Design from Sweden

clients to be part of the whole process and be able to influence along the way. Insight is the key to success. We enjoy working on projects that tickle several senses: conceptualising a club, a dish or a menu, or staging an entire restaurant, a fashion runway, or creating a scent with a specific identity. In a previous project, a collaboration with the fashion brand Concepts d’Oeur and the music producer and artist Steve Angello, we created a graphic concept based on music. We found that very exciting. We’d love to do more projects like that, which cross the border, no matter the product or business.” When they aren’t busy creating visual concepts for some of the biggest DJs and artists on the planet, they’re working with brands in fashion, tech, marine technology and the restaurant industry, and that’s only scratching the surface of their broad palette. Picking up the Swedish design award, Svenska Designpriset, in 2020, for their striking work with the bar and restaurant Oxid Bar, was one recent highlight. “They are one of our later and braver clients,” says Askerstam Nee. “We created a playful logotype. More of a symbol actually. It was daring and not very traditional, especially for a bar only 20 years old.” “What inspired us here was the heritage of the venue,” adds Vergara Alvarez. “When the locals think of the nightlife in Stockholm, and Stureplan in particular, it

Above: Brand identity for record label Size Records. The project included conceptual single release design, using liquids to achieve a variety of images within the same style. Below: Packaging and brand identity for the sustainable luxury shoe brand Sweyd Footwear. The shoes are handmade in Italy and the box is produced using 100 per cent green energy recycled materials.

often brings a smile to their face, a smile that feels like home, followed by a wink.” The future is an exciting place for Acid and Marble. Plans for their own brands and projects are currently in the making – but they are still a secret at this point. If you happen to be in Stockholm in the near future, perhaps staying at Lydmar Hotel, you’ll be able to experience Acid and Marble a little bit closer. They developed a cocktail together with an inhouse bartender, based on the design agency’s brand philosophy. What does it taste like? Give it a try – there’s definitely a refreshing edge of chilli and acidic lemon in there.

Web: www.acidandmarble.com Facebook: acidandmarble Instagram: @acidandmarble

Left: Graphics concept for the capsule collection O-S-A, a collaboration between the fashion brand Concepts d’Odeur and artist Steve Angello, released during New York Fashion Week at the Art Director Club Gallery in Manhattan 2016. Photo: Simon Larsson. Right: Antonio Vergara Alvarez and Mia Askerstam Nee, the creative duo behind Acid and Marble.

December 2021  |  Issue 137  |  25