Scan Magazine, Issue 137, December 2021

Page 21

Scan Magazine  |  Special Theme  |  Industrial Design from Sweden

Included in sustainability are also diversity and inclusive design. “This is actually at the core of what many industrial designers try to do; they look at how products can fit everyone, regardless of who you are and what culture you’re from. At LA+B, we apply this to big corporations and service design as well. And again, we see the importance of having the researchers and product developers on board to manifest the work within the organisation.” Agile branding and design in a fastpaced environment Not everything needs a long-term perspective, though, as seen in the changed consumer behaviour during the pandemic. In some areas with a previously more analogue approach, the team had to look at digital solutions to how brands can operate and be more efficient in this new era. “A lot of people have had more time to think and might have entered a phase of reflection,” says the CEO. “They might

question what is right and what is wrong to consume; perhaps they stocked up on too much food initially and realised that they have a lot of waste at home as a result.”

user feedback in terms of how the viewer or user behaves and reacts to particular touch points. We see how the fast-paced and the long-term thinking nurture each other, which helps us create better outcomes for our clients.”

As a consequence of changes in consumer behaviour, many brands have been forced to think differently. “There is a higher demand for better products and services now, and we see more sensitivity to consumers’ needs and requests for more sustainable solutions. In particular our industrial clients need help in re-designing the user journey and developing products and services for the new normal.” LA+B also collaborate with TV programmes as well as computer games and social media campaigns, sectors with extremely fast turnaround times even before the pandemic. “It’s an important part to our mix, where we can apply our skills and redefine them reactively, since everything has to be up to date. Here, we can quickly measure and adjust as we get instant

LA+B is a full-service brand experience agency based in Stockholm. Its clients include Tetra Pak, Orkla, Saab, Spotify, Atlas Copco, Assa Abloy, Klarna, Cargotech and Nobel Media Group, to name a few.

Web: Facebook: loveartbusiness Instagram: @loveartbusiness LinkedIn: company/  love-for-art-and-business

Orkla Health – a sustainability project for supplements. With KdV.

An inclusive and collaborative workshop practice is part of LA+B’s methodology and philosophy.

Jonas Lundin, Creative Director and CEO.

December 2021  |  Issue 137  |  21