Scan Magazine, Issue 136, November 2021

Page 81

Scan Magazine  |  Special Theme  |  Nordic Architecture and Design – Sweden

Left: How do you advertise a car-sharing company without being too obvious? The answer lies in this picture. Photo: Lynk&Co. Right: The adventure playground in Gothenburg. Photo: New Order Arkitektur

casing their product. “It came naturally,” says Alm. “Lynk&Co themselves are pushing to move away from the traditional way of marketing a car, which is probably why we work well together. They want it to feel like a boutique, or a club. You’re not supposed to realise what it is.” It has obviously been a successful collaboration, to date counting two Lynk&Co Clubs and several pop-up locations throughout Europe. But that’s not all. “Now we’re working on their main offices in Gothenburg, a brand-new building that will house offices like no one’s ever experienced them before,” teases Sjöstam.

Hotel will surely keep the pair busy. This 35,000-square-metre project is a collaboration with YAAM Art & Architecture and is scheduled to open in 2023. Looking ahead “We want to be a high-quality, compact firm that people come to when they need something specific,” says Alm. “Or if they need an interesting collaboration, whether they are a contractor, an artist or another architecture firm.” Sjöstam and Alm seem to be the perfect business pairing for the job. Sjöstam’s experience in construction architecture

combined with Alm’s résumé, spanning carpentry, interior and furniture design, means they have it all in-house, including a team consisting of ten or so talented people. The fact that the duo has roots in the village of Aneby, nestled in the Swedish woods of Småland – coincidentally the same landscape that inspired a certain Ingvar Kamprad – can only be considered a positive, too.

Web: Facebook: neworderarkitektur Instagram: @new_order_arkitektur

The aforementioned playground project is currently in progress and is one they are especially proud of. It is a collaboration with artists Patrik Bengtsson and Daniel EKTA Götesson. “We enjoy collaborating, it’s something that inspires us a lot,” continues Sjöstam. “We love bringing in other sources of expertise. We also invite other architects to get ideas going and introduce fresh perspectives. For this project, we’ve also produced everything. It will be something very unique.” By the look of things, New Order Arkitektur is not planning to slow its pace anytime soon. 450 rooms, with five beds in each, including market halls, restaurants and a conference centre at the upcoming Liseberg Grand Curiosa

Left: An epic hairdo at Studio Epic. Everything you see has been customised – mirrors, storage, even the trolleys. Photo: Daniel Grizelj. Right: Bathroom at the Lynk&Co Club in Antwerpen. Photo: Lynk&Co

November 2021  |  Issue 136  |  81