Scan Magazine | Special Theme | Made in Finland
cussion group with fellow course mates – and if you have questions, a specialist pregnancy and maternity exercise coach is at hand to answer them.”
Offering overall wellness The months after giving birth can be difficult emotionally and physically, and Nordic Fit Mama focuses on an overall sense of wellness in mothers. Laaksonen wants to share information so that mums can learn about the changes happening in their bodies, and understand their bodies better in order to feel better about themselves. “With Nordic healthcare systems being hailed as some of the best in the world, I want to share this knowledge,” she says. Laaksonen believes that, thanks to the right kind of exercises, she has been able to restore her body to the same condition it was in before her pregnancies. “I’m happy and energetic, and most importantly, I feel good in my own body, and feel like I can trust it. This also gives me the confidence to take on everyday challenges that are unpredictable, as often happens in a family with young children,” she laughs. There are currently four courses in Finnish and one course in English. Recently, Nordic Fit Mama was given the Design from Finland mark, which is awarded to brands that showcase Finnish excellence. What makes Nordic Fit Mama unique is that all of the exercise videos are filmed outside, in beautiful Finnish nature. “It was important for me that our exercise videos wouldn’t be filmed in a studio, and I wanted to show the beautiful sunshine and nature that’s part of the Finnish summer,” says Laaksonen. “So far, we’ve helped thousands of women, and 99 per cent of those who have taken part in our course have said that they would recommend us to their friends. I want to help women and mothers to start exercising safely, offer them as much information as possible and guide them to move comfortably, feel good and enjoy life to the fullest,” she concludes. Web: www.nordicfitmama.fi and www.nordicfitmama.com
Issue 111 | April 2018 | 77
Promoting Brand Scandinavia. Featuring interview with Swedish pop princess Tove Styrke.