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Scan Magazine  |  Cover Feature  |  Tove Styrke

Tove Styrke:

‘I call the shots’ Nine years have passed since Tove Styrke walked into a room to audition for Idol, with millions of Swedes watching at home. Juror Anders Bagge said that he had high expectations of her, but that she lived up to them – something many people can still relate to today, considering all that the artist has managed to achieve since then. Scan Magazine spoke to the Swedish singer about fame, female role models and finding her groove. By Linnea Dunne  |  Photos: Emma Svensson

Since her appearance on Idol, where she finished in third place, Styrke has been signed to Sony Music, released two albums, sold platinum in Sweden and toured the world. But the 25-year-old dispels the notion of fame as something that had to be managed carefully. “You have to remember that this is Sweden, which is pretty soft – it wasn’t a Britney Spears situation by any stretch of the imagination, and I’m grateful for that,” she says. “But then I’ve also made sure to take a lot of time for myself, time to grow up between busier work phases. I ended up with great people who I still work with today, even though it’s a bigger operation now.” For Styrke, taking time for herself did not mean doing something different or pausing the music work entirely, but rather taking a step back from the attention in order to look inward and focus properly on work. “I’ve been writing nonstop since the last record, but it’s more about giving myself the space to come up with strong ideas. I think it took a year before I ended up on the track I eventually went with for the new album, where I really felt like it clicked. In the end, I decided to really dig deep within myself in a personal way with this record,” she 60  |  Issue 111  |  April 2018

explains, adding that the process has to come from her, from within. “I call the shots. That’s how it has to be.”

Learning on the job On screen and on stage, Styrke oozes charisma and playful confidence, like a natural-born entertainer. Over the phone, she is more muted – realistic, perhaps, and down to earth. She talks about the songwriting craft as something she has grown into naturally, thanks to both support from and collaboration with professionals, as well as time and faith in her skills. It is not the kind of thing you read in a press release, but it is all the more believable and relatable for it. “My first album, which was all co-writes, was very much a learning process. I got to figure out how it works, how you make an album, what a producer really does and what the mixing and mastering is all about. It’s a whole job in itself, which is also part of my work,” she reflects. “What I do now is a result of everything I’ve learnt along the way. I had a clear vision of what I wanted it to sound like, who I wanted to work with and what I wanted to create. That was a big deal for me.” Album number three, Sway, is out this May, and Styrke is really excited. “I’ve

Scan Magazine, Issue 111, April 2018  

Promoting Brand Scandinavia. Featuring interview with Swedish pop princess Tove Styrke.

Scan Magazine, Issue 111, April 2018  

Promoting Brand Scandinavia. Featuring interview with Swedish pop princess Tove Styrke.