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Scan Magazine  |  Editor’s Note

Dear Reader, I hope you will agree that this issue of Scan Magazine is a truly inspiring one, full of passionate people with bold visions and tireless dedication. The editing process felt to me like a long series of epiphanies: moments of pride in my heritage and insights that made me exclaim: ‘This is why the Nordic region is so amazingly powerful!’ Scandinavia is known as a pioneer in environmental innovation, a design and fashion giant, and a leader in social and gender equality – and this issue really shows why. Time and time again, this past month, we were told that environmental policies were more like words describing already established and integral practices, rather than an afterthought or something shoe-horned into a business – because eco-awareness is as important to these brands as their profit, and indeed fuelling the same. Time and time again, we were blown away by the forward-thinking approaches to everything from product development to HR, and moved by the insistence on creating garments and design items that change the world for the better – for everyone – in addition to looking good. Our cover star, Tove Styrke, spoke passionately about a changing music industry where all-female bands are no longer hard to find and a still-reasonably-young pop princess is allowed to call the shots.

I will not make it to Denmark for this year’s Organic Day, but at the time of writing, I am excitedly awaiting my first-ever organic vegetable and fruit box – one said to feed a whole family, and a service we will enjoy on a weekly basis from now on. Because it may be difficult to live up to Nordic standards when living away from your Scandi home, and I may be far from perfect in my attempts to overcome said difficulty, but now more than ever I know that I must try. That is a promise from me to you, dear reader: in the name of Swedish fashion values, I will reward brands whose sustainability policies are more than just words; in line with Finland’s innovative design scene, I will remember that quality always trumps quantity, especially when produced locally; and in honour of the keenest nation of organic food consumers in the world, Denmark, I will stick to organic produce in as much as this island out west allows me to. I have said it before, and I will say it again: getting to continuously speak to passionate, creative and bold entrepreneurs and creatives and be inspired by their courage and persistence is by far the best part of my job. And luckily, you get to take part in it too.

Linnea Dunne, Editor


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6  |  Issue 111  |  April 2018

advertorials/promotional articles

Scan Magazine, Issue 111, April 2018  

Promoting Brand Scandinavia. Featuring interview with Swedish pop princess Tove Styrke.

Scan Magazine, Issue 111, April 2018  

Promoting Brand Scandinavia. Featuring interview with Swedish pop princess Tove Styrke.