Scan Magazine | Special Theme | A Taste of Sweden
and better distillate. Our ultimate success formula really is our location and the unique conditions that Ådalen offers,” says Nilsson. Even more important is the great variation in temperature that occurs in Ådalen throughout the year, making the place unique in the world of whisky. Long, hot and bright summers and almost arctic winters give the distillery the world’s highest warehouse temperature variation. This is crucial in the process of maturing whisky.
Growing pains Founded by a group of whisky enthusiasts in 2007, Box has gone from strength to strength and become a very hyped distillery indeed. “We’ve sort of become the favourite distillery of the whisky nerds, and our products sell quickly. One launch sold out in three seconds, and there
have been instances where we’ve had to put up crush barriers during launches,” Nilsson explains. The popularity of the distillery and its celebrated liquid product has led to other minor problems. “We’re planning to expand into more markets, of course. However, it takes time to produce whisky; the lead-time is at least five years, preferably twice as long. With current demand being greater than the supply, our current stock is insufficient. Luckily, we’re going to triple capacity so that in the longterm we’ll be able to produce much more whisky,” says Nilsson. With things going this swimmingly, the increased capacity could not come any sooner.
Spread the word The people at Box could unquestionably be categorised as a group of proud whisky nerds with an intention to make the
best single malt whisky in the world. Given that they like talking about all things whisky, it is rather appropriate that the distillery offers whisky-tasting sessions and has recently opened a conference centre next door, making it something of a magnet in the whisky world. The highlight of the summer is the Box Whisky Festival, which takes place the first weekend after Midsummer. Thousands of people then visit the distillery to enjoy parties, whisky testing and whisky exhibitions. Every year, Box sells a huge number of casks to private customers and companies; moreover, the team at Box are more than happy to visit companies, groups of friends and whisky clubs to inform and educate about the wonders of whisky. Web: www.boxwhisky.se
Issue 109 | February 2018 | 101