Scan Magazine
| Design Profile
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Milook
Milook’s founder Lilian Arturén.
More than fashion Milook is a smart concept with multi-functional, timeless yet feminine clothes, perfect for an active lifestyle with exciting travels, relaxing yoga and fun parties – you might as well call it ‘anytime wear’. But Milook is more than just garments; it is fashion with a purpose. By Malin Norman
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classic, which will be coming in even more gorgeous colours. The brand is also introducing new pieces such as trousers and a combined kimono and dress to its range.
Photos: Milook
Lilian Arturén has an impressive background in fashion and design, covering virtually every role in the industry from studying design to working as an international fashion model as well as managing design and product development for a number of major players. Based in Sweden’s textile hub of Borås, and with a fascination for colours, shapes and smart designs, it comes as no surprise that Arturén eventually started her own brand, Milook, in 2012. In addition to designing the Milook collection, Arturén is a respected lecturer on subjects including sustainable fashion and the overall function of garments. “Clothes shouldn’t only be about following the latest trends,” she says about her idea of offering fashion with a purpose. “I
wanted to create attractive yet enduring clothes to be worn at a range of different occasions – something that can actually help people, and with a long-term environmental perspective.”
Confident expressions Inspired by both Swedish and Japanese influences, the flattering Milook collection consists of comfortable yet sensual designs, a great wardrobe base with well-fitting vests, tunics, bodies and leggings. The garments are ideal for confident women with an active lifestyle and perfect to throw into the sports bag for yoga sessions, to bring along for travels, to wear at work or at parties – basically for every day and any occasion. A good example is the best-selling top Hilma, the very first Milook garment and a true
Talented Arturén highlights the importance of combining design with purpose, emphasising that clothes should also enhance and celebrate the female shape. “Unfortunately, women are experts at being critical of their own bodies and tend to hide instead of accentuating their curves,” she says. “But instead, we should be proud of having bodies that work and happy about the life we’ve been given. Women should be allowed to feel sensual and feminine!” The Milook collection is available in their own webshop and selected stores in Scandinavia and Germany. For more information, please visit www.milook.se and follow @milookofficial on Instagram.
Issue 101 |
June 2017
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15