Discover Southern Europe, Issue 12, February 2020

Page 52

A career that leads into entrepreneurship For any student at the end of their educational journey, one of the big questions is: ‘What next?’. The goal of a university shouldn’t just be about teaching students their discipline, but also helping human beings to acquire the skills that will help them make their way into a society desperate for change.

necessary to be key players in this everchanging global marketplace and society. To be on top of the latest trends in the industry and to be able to adapt to dramatic technology changes.

TEXT: NOELIA SANTANA  |  PHOTOS: ESIC MARKETING AND BUSINESS SCHOOL

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n an era where digital start-ups are disrupting the global market, ESIC Business and Marketing School is investing fully in courses centred around entrepreneurship. It is assisting its alumni in transforming their innovative ideas, both into solvent businesses and strong brands that are breaking the moulds of a tired society, insightful new companies that are committed to transforming the future for the better.

Transforming individuals ESIC was founded 55 years ago as the first school of marketing in Spain. It started with 52  |  Issue 12  |  February 2020

a small group but has grown into an established institution today. ESIC Business and Marketing School has grown rapidly, now comprising 12 campuses all over Spain, offering its students some of the best degrees and postgraduate programmes in marketing as well as in communication, public relations, digital business and other syllabuses related to the business sector. It has more than 140 international agreements with institutions from all over the world. It is committed to transforming individuals, to give them the qualifications and skills

The school teaches the most relevant disciplines in the world of marketing, business management and digital entrepreneurship. Students are given a global vision whilst building respectable and ethical traits. They’re trained to be aware of the importance of learning from mistakes for deeper personal insight.

Nourishing the entrepreneurial spirit ESIC’s founders and staff are strong believers in the potential of their students. The school’s commitment to culture and innovation, along with the desire to see its students flourish, inspired it to set up