Discover Germany | Issue 18 | September 2014

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Dirndl by Alpenmaedel - because it is more than just a dress If you have never been to Oktoberfest then it is high time to pack your suitcase. But what to wear? Don’t worry – Bavarian design atelier Alpenmeadel has got you covered. TEXT: MARILENA STRACKE | PHOTOS: ALPENMAEDEL

Every year millions of people from all over the world travel to Munich to take part in one of Germany’s most famous, traditional, beer-heavy holidays, Oktoberfest; one of the rare festivals where guests are wholeheartedly encouraged to adopt local customs and wear traditional clothes. To tell you the truth, one simply cannot go to the Oktoberfest without the obligatory Dirndl dress or typical Lederhosen. It just would not be as much fun. So, ladies, if you go, do it properly. But doing it properly means choosing a Dirndl that re-

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flects your personality and emphasises your individual body shape perfectly. And because that is generally quite a mission, it is best to consult an expert. The inspiring Neuburg-based mother-daughter designer team of Alpenmaedel is just that, and so much more. The Alenmaedel team designs lovely traditional German dresses that have a very special and appealing modern touch, without compromising the classic cut. Claudia Nowka and her mother Marion, two warm-hearted and creative ladies, have long designed traditional costumes for his-

toric festivals together, but it wasn’t until 2005 that they launched their own dress collection. Their unique, custom-made designs are fresh and fashionable while still oozing the enchanted Dirndl flair. Claudia Nowka explains: “A Dirndl combines fashion, tradition, couture and art in one dress. That is what we always keep in mind when we design our distinctive Dirndl. We only use high quality fabrics from all over the world such as silk, brocade or hand embroidered lace from France, Italy and England. A lot of the fabrics are often made exclusively for Alpenmaedel.” Creating the perfect fit with a passion for detail, the mother-daughter team has successfully managed to design a distinctive style and completely re-invent the classic