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Discover Germany | Special Theme | Design Special Austria

Left: LOOPA Below: Mirror Table & Picture Table Bottom: Rocking Zoo

Making the most of it Product designer Verena Lang created the ultimate solution for small flats: a table that tucks away neatly on the wall after eating. TEXT: SONJA IRANI | PHOTOS: IVY DESIGN

“At IvyDesign, we aim to produce cool, young designs, primarily in cooperation with regional companies in Austria”, explains Graz-basedVerena Lang about her label IvyDesign.“Our products are made according to high quality standards with a special emphasis on sustainability due to long product lifecycles and natural materials.” Sustainable materials, a high-quality production process and outstanding ideas seem to be a winning combination forVerena Lang. The product she is best known for is her previously unheard-of folding table. Whilst it appears to be nothing more than a regular yet stylish dining table, the design object carefully crafted from strong beech tree wood metamorphoses into an elegant, plain picture frame when folded up. Fixed on the wall, it allows for all kinds of personal favourites to be displayed be-

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hind Perspex. Alternatively, IvyDesign offers this design with a large mirror – The Mirror Table. Up to five people can sit at the table – an ideal solution for any small flat or pop-up dining room in the hallway! “The Picture and the Mirror Table are attractive products for expensive cities like New York, Singapore, London or Paris, where people like to make optimal use of their rooms,” says Lang about her clever idea. Aside from the space saving features, her clients appreciate the personal touch they can add to IvyDesign products.“Most of our products can be painted in the client’s preferred colour and made to fit their personal furniture taste,” explains Lang.“The Picture Table allows our clients to put their own photos or posters into the frame. Thus, every product becomes a unique specimen.”

By developing variations and using alternative materials, Lang is now aiming to expand her table concept to other target groups such as students or young families. In addition, IvyDesign offers a further range of stylish space saving solutions such as the modular partition “Vivid” or the glowing lamp partition “Loopa”. Quirky children’s toys such as the “rocking polar bear”complete the collection of this truly outstanding design studio. www.ivydesign.at

Profile for Scan Group

Discover Germany | Issue 10 | December 2013 - January 2014  

Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.

Discover Germany | Issue 10 | December 2013 - January 2014  

Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.