2_0_DiscoverGermany_Dec/Jan_Issue10:Scan Magazine 1
Architecture & Design Guide Germany
Classic branding done creatively “To achieve commercial success, you have to touch people,” begins one of Paarpiloten’s two Creative Directors, Nanni Goebel matter-of-factly, “feelings travel faster than any word ever can.” TEXT: EMMIE COLLINGE | PHOTOS: PAARPILOTEN
“Of course we have strategic branding and design tools,” explains Goebel, “these are important for positioning any communication design within the market and setting the strategy direction. But to have real success, it’s about emotions: Finding the way to people's hearts is what we try every time anew. It's hard work but that's what also makes it fascinating.”Goebel’s passion for intelligent design and great value for quality is shared by business partner and Paarpiloten’s founder Christopher Wiehl. Paarpiloten has dedicated itself to ensuring that your brand gets the attention it deserves in today’s complex landscape. “We believe that design can make the difference: a design that reflects the core of the company, as well as hitting the nerve of the market, is a business tool that will create added value,”continues Goebel. Many of Paarpiloten’s projects have been awarded international awards and have resulted in tangible success for companies – higher visibility, more market share, bigger profits. The multi-disciplinary design studio Paarpiloten concentrates on design: sussing out your communication needs, preparing a suitable strategy and coming up with the best possible creative solutions. Goebel explains: “We develop effective and creative
solutions that meet all commercial requirements. Our clients come from sectors right across the board. They include global corporations, cultural institutions and also local organisations.” Paarpiloten offer solutions which“can be used across the entire application spectrum: analogue, digital and in 3-D space.” Success for Paarpiloten means long-term clients growing more and more successful thanks in part to Paarpiloten’s contribution.“We’ve been working with the strategy consultancy firm Stratley AG since the very beginning and now they’ve just become “Hidden Champion”(best consulting company for the chemical industry, awarded by WGMB). We have helped Stratley strategically position their brand in the market and build it up bit by bit.”Paarpiloten thrive on the challenges posed by each new project, producing work which Goebel defines as “functional, often innovative and unconventional, but always appropriate.”And certainly, judging on previous success stories, the creative solutions presented by Paarpiloten function, and they function creatively. www.paarpiloten.com
Main image, left: Creative Directors Christopher Wiehl & Nanni Goebel Right, from top to bottom: Stratley web appearance Overlack web appearance Fey corporate design Rennecke corporate design Stratley advent calendar
Issue 10 | December 2013 / January 2014 | 19
Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.