2_1_DiscoverGermany_March2014_Issue12:Scan Magazine 1
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Discover Germany | Special Theme | Creative Germany 2014
The simple truth about branding
Main image: Rivia, global innovation and brand consultancy Above: Rivia stationary. Photo: Soul Art
The strategic design studio substance® identity help to innovate brands and businesses with a blend of creative verve and insightful thinking. The studio truly lives up to its name by giving its clients what they need most: Substance! TEXT: MARILENA STRACKE | PHOTOS: SUBSTANCE®
Andreas B. Wilhelm and Stefan Pannenbecker, both graduates of the prestigious Art Centre College of Design, founded substance® in 2005. Today, Wilhelm leads the passionate team at substance® on his own, as Pannenbecker is now the Global Head of Design at Nokia.
experience to memory.” Wilhelm explains that they see a brand as a promise that sets expectations and builds an intangible yet
pervasive bond between customers and companies. This promise is then tested and verified by the customer's experience before
Based in Cologne and Berlin, substance® offers a variety of services for branding, marketing and corporate design. The studio’s heartfelt mission is to find creative solutions for any design challenge presented by a company or product. Founder Andreas B. Wilhelm says: “Regardless of their complexity, we believe brands go by a simple rule: from promise to
68 | Issue 12 | March 2014
GIBG stationary selection. Photo: emarto