2_1_DiscoverGermany_March2014_Issue12:Scan Magazine 1
Discover Germany | Special Theme | Creative Germany 2014
Creating brand character The elbedesigncrew’s innovative packaging design company is situated in the northern city of Hamburg, Germany’s second largest city. While Hamburg has a well-deserved reputation as Germany's gateway to the world, it is lesser known as one of the most important media and design hubs in the country.
sumers and ourselves, we are guided by very simple, interpersonally-relevant values at the core of elbedesigncrew. Our strength is our staff, with their forwardthinking team spirit,” Heise explains.
TEXT: JESSICA RIDDER | PHOTOS: ELBEDESIGNCREW
“Based on the river Elbe – the symbol of an inexhaustible source of ideas - we are a punchy, well-coordinated team. We approach our theme Packaging Design with full creativity, imagination and innovation,” says Jens Heise, managing director of elbedesigncrew. Founded in 1989, elbedesigncrew has 25 years of experience in brand and packaging design, naming, innovation management and corporate design; from initial strategy and idea development right through to production. Their bright and modern office is
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right in the middle of the St. Pauli district, close the port. This buzzy neighborhood, home to the St. Pauli football club, is constantly in motion and offers the crew 100 per cent inspiration. A far cry from its shady past as the infamous red-light district, where the Beatles used to live and play before they became international superstars.
From rookies and professionals “In order to continually achieve outstanding results and inspire our customers, con-
Jens Heise, managing director of elbedesigncrew.
Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.