2_1_DiscoverGermany_March2014_Issue12:Scan Magazine 1
14/2/14
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Discover Germany | Special Theme | Creative Germany 2014
Main image: Winners at the ADC Awards Show in Hamburg 2013 Images on the left: ADC Exhibition 2013 Dr. Stephan Vogel, President of the ADC
Special Theme
Creative Germany 2014
The ADC is the creative authority of Germany, a network of idealists, united in the belief that ideas and innovation are the most valuable raw materials of a society.The objective of the ADC is to encourage companies and businesses to bring about innovative communication solutions. As the benchmark for creative excellence in communication, the club recognises and praises outstanding communication and supports its rising talent. With its headquarters in Berlin, the club organises competitions, congresses, seminars, lectures and B2B events, as well as publishing a range of publications. The ADC’s events are often arranged in cooperation with many different organisations from industry, politics and business. The ADC Competition and the ADC Junior Competition are the largest and most important creative competitions in German-speaking regions. The much sought-after and highly coveted ADC Nagel in gold, silver and bronze is awarded at both competitions. Possessing a Nagel, or a Junior Award has already accelerated the careers of many in the creative industry. The jury is comprised of around 400 ADC members, with all sectors represented. The ADC Festival brings the jury together at the annual gathering of those in the creative sector. The ADC Festival 2014 in Hamburg Between 13 and 17 May 2014, the ADC Festival descends on Hamburg for the second time. 2014 sees last year’s proclaimed Republik Neuland once again open Hamburg’s upper harbour quarter, welcoming both visitors and ideas to participate in the largest gathering of the creative industries in German-speaking regions. The focus of the ADC Festival 2014 is on the process of change within the economy. With ‘Innovation. Change the game. Change the market’ as the title of the ADC Congress on 15 May, international top speakers from the business and research worlds will discuss how quickly and drastically brands and businesses are affected by new innovation. The ADC Exhibition, which runs for the duration of the festival, is the biggest showcase of the German-speaking creative sector. All mediums are represented: from advertising and posters to TV adverts, and photography, animation and illustration right through to spatial designs.
ADC golden Nagel
www.adc.de
Issue 12 | March 2014 | 59