Berlin on fire In the heart of Europe is a city filled with fiery visionaries, loaded with fresh, hot ideas: Berlin. It is a place where yesterday shakes hands with today – but with its eyes firmly focused on tomorrow. A perfect playground for turning dreams into reality. A vibrant city where people can find everything – including themselves. TEXT & PHOTOS: FOUNDRY
With over 1,001 startups, Berlin is the hub for a new generation of entrepreneurs and influencers who’ve come here to do things never done before. These are the people who reinvent the city every day by striving to do things differently, because they’re driven by different perspectives and fueled by innovative objectives. These are the people who’ve come here to stay. Berlin is a melting pot where idealists and pragmatists come together to make great things happen. A boomtown for investments and attractive returns. A place for all possibilities. 94 | Issue 75 | June 2019
Berlin is the home of Foundry, a creative agency located in the heart of Kreuzberg. With a pioneering spirit and a handson mentality: one dream, one tribe. At the forefront is one man, Sacha Moser, a well-travelled Swiss man, awardwinning creative entrepreneur, leader and founder of advertising agencies in Switzerland, with a foot in the German capital since 2015. “Our mission is,” Sacha says, “to build brands that stand the test of time. We want to do the right things, relevant things, differentiating things, bold things.
Through strategy, storytelling, storydoing and great design. Foundry came to be and stay hungry. Not an easy undertaking, who would argue that? Today, four years later, we are a team of 25 people, our agency languages are German, English and sometimes HTML. With offices in New York and in Zurich.” And as for their customers? Sacha responds: “PŸUR, Bumble, Sugru, SWISS and a few more. Feel free to take a look at www.foundry.berlin.” Sacha also has a good idea of where to lead the agency next. “Forward,” he says, “quite a bit more. What works in Berlin, works everywhere else. And that,” he says, “is just the beginning.”
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