Dress Pura in Tencel (made from wood), Swiss forest.
Sustainable fashion for environmentally conscious women Elegant, casual, chic clothing made with high-quality materials and produced in a sustainable and eco-friendly way: this is what the Swiss fashion label Xquisit stands for. The two founders want to dress their customers beautifully and long-lasting. Xquisit is ideal for fashion and environmentally conscious women – whether at work or in their free time. TEXT: JESSICA HOLZHAUSEN I PHOTOS: ECHOLOGISCH / XQUISIT
“We gain our inspiration from the aesthetics of nature. We are looking for balance and harmony and see every design as a piece of art,” says co-founder Didem Ray de Latour. The fabric quality often determines the design. In all parts of the value chain the company follows strict criteria. That begins with the raw materials: “We exclusively use organic cotton and tencel, a soft fabric made from wooden fibres,” adds co-founder Tina Thuesen. Here, Xquisit solely works with European and Swiss suppliers. “Every woman is beautiful and unique. The female figure has to be accentuated. The dresses, for example, should dis16 | Issue 75 | June 2019
tinctively show the waist, like our blouse La Luette, or highlight the soft feminine body shape, like the dress Pura,” says Tina. Xquisit fashion is as versatile as its two founders. Didem is a summer type and her style embodies the typical elegant woman from the Mediterranean. As a textile engineer she gained a vast knowledge in and passion for textile production. Tina, on the other hand, is a tall and blonde Scandinavian and prefers a minimalist style. After studying mechanical engineering, she has worked in aeronautics and frequently thinks outside the box. “With our very different backgrounds, we have met in Switzerland and here realised our values and ideas,” says Tina.
After they met at the business school HSG in St. Gallen, in May 2018 they decided to found the company Echologisch and thus build the fashion brand Xquisit – as a countermovement to the frequently unclean textile industry. “Do we really need fast fashion with 52 collections each year? Do the materials have to travel around the world at the expense of the CO2 in our atmosphere? It had to be possible to produce fashion humanely and environmentally friendly while marketing it economically,” says Didem. The two founders commissioned a study and then decided to design their own brand. “Now we are a start-up with a clear mission in the textile industry,” adds Tina. And whoever decides to part with a wellworn Xquisit piece, can do so with a clean conscience: all products are 100 per cent biodegradable – from fabric to yarn – and can be composted safely. www.xquisitdesign.com
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