Discover Germany, Issue 54, September 2017

Page 79

Discover Germany  |  Special Theme  |  Design World Austria

Top left: Stationery for the Vienna Tourist Board.

Bridging the gap

Left: Editorial Design ‘BURG’. The Burgtheater ensemble photographed by Peter Rigaud. Middle: Identity for the Graz-based Landhauskeller. Right: Destination branding for the city of Vienna. Photo: © LiveSurface™ Bottom: The co-founders. Stefan Mayer (left), Christian Begusch (right).

At the intersection of commercial and cultural design, seite zwei stand for unique branding with a high international recognition. TEXT: CORNELIA BRELOWSK  |  PHOTOS: PAUL BAUER

Founded in 2011, the Vienna-based branding and design studio seite zwei thinks, designs and consults for individuals, brands and institutions by cultivating a content-driven design approach, and creating quality drawn from sharp analysis and clear positions. By working from a holistic point of view and relying on a multidisciplinary team, they never lose their focus on detail.

a lively exchange, an attitude leading to long-lasting relationships reflected by mutual success.

Building their work on strong ideas, seite zwei seek to develop a coherent visual language transferable from print to all channels and spaces. They have won numerous awards over the past years, both on a national and international level. Just recently, their brand magazine for the Vienna 2018 campaign Beauty and the Abyss won the Wood Pencil at the renowned London D&AD (Design and Art Direction) Awards. With their finger on the digital Zeitgeist, seite zwei continuously reach out to their clients fostering

The studio’s multifaceted portfolio ranges from the strategic destination branding for the city of Vienna to holistic visual identities, websites and books, such as a photobook for international renowned photographer Peter Rigaud (portraying the ensemble of the famous Burgtheater), through to the branding and creative concept for a Graz-based design hotel. “While our client relationships are based on trust, we connect with those who embrace change – in combination with a high affinity to aesthetics,” says Stefan Mayer.

The two co-founders Stefan Mayer and Christian Begusch have worked at various design and advertising agencies as art directors (such as Jung von Matt/Donau) and as lecturers at their alma mater, the FH Joanneum in Graz.

The studio strives to expand on its international activities, be it for museums, traditional brands, product worlds or city brandings. They are currently finalising their Julius Klinger installation for the Miami-based Wolfsonian museum (Julius Klinger - Posters for a modern age) – coinciding with the Art Basel Miami Beach 2017 show of modern and contemporary art and design.

Issue 54  |  September 2017  |  79