Discover Germany | Design | RÜGA & ICECARE
ice cream, ICECARE’s product portfolio includes some functional ice creams with highly beneficial organoleptic characteristics that have been scientifically developed in partnership with the University of Minho’s laboratories of biotechnology and bioengineering. What makes ICECARE stand out is therefore their dedication to creating innovative ice cream that is a healthier eating option at the same time. It aims to overcome the role of traditional ice creams through being fat, gluten and lactose free and, as such, it bridges the gap between the enjoyment of ice cream’s taste and the ability to provide nutrients and vitamins to the customer. The taste, texture, quality and the look of the ice cream also significantly stands out from conventional ice creams. So, how exactly did ICECARE’s products get associated with Germany? Well, beginning with artisanal ice cream production, ICECARE has directed itself to Germany right from the start. Having found local partners in local ice cream shops in South-West Germany, namely Sinsheim, Heilbronn, Stuttgart and Heidelberg, ICECARE began exporting right away and, today, Germany is the brand’s main market. Traditional flavours such as chocolate, vanilla, strawberry made their first attempt on the German market. Shortly after, positive reception has led to new flavours – namely, lemon, yogurt and hazelnut. Nowadays, ICECARE is building its way to achieving other strategic goals, namely the scientific path to functional ice creams mentioned above. The work that is currently being done aims to reduce the fat in ice creams without altering flavour and consistency. Then, the next step will be the sugar reduction, followed by other important changes like adding proteins and medicine nutrients. All in all, ICECARE’s distinctive traces are scientific formulas based on state-of-the-art nanotechnology. It intends to be an innovative ice cream, as well as a vehicle for the increase of wellbeing and even for medicine ministration. This out-of-the-box positioning also translates in its out-of-the-box cubic form. www.ruga.pt www.icecare.pt Issue 53 | August 2017 | 17
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