Discover Germany | Special Theme | Design of Switzerland
Fashion shoes for the digital world The Zurich-based dovia GmbH is running a self-titled online shop and is constantly aiming for innovation in the Swiss digital market for shoes and accessories. Clearly focused on young, fashion-conscious women, the offerings include a diverse array of shoes from the company’s own brand DOVIA and complementary accessories. Since its launch in 2014, dovia, as an E-Commerce start-up, has made quite an impression on Swiss customers. With a passion for quality and service, the company has established a shop that is highly frequented. Accompanied by social media pages including a Facebook page with around 22,000 fans, dovia is attracting a growing crowd of fashion lovers. Primarily, dovia is selling products by its own brand DOVIA. In finding the latest collections, dovia’s product management team is analysing current trends and subsequently translating their findings into collection choices. One key to the shop’s success is its willingness to surprise its audience. Often the collection includes extravagant, colourful items that one cannot find anywhere else.
Next to the product quality, dovia is putting a great emphasis on its service developments. As a dynamic and innovative company, it was the first Swiss online shoe seller with a Same Day Delivery option. Next to the delivery service, the
Sandals from the brand DOVIA. Photo: © dovia GmbH
TEXT: THOMAS SCHROERS
online shop helps customers by using a live chat tool. As a further development, dovia will soon launch a new online shop called DOVIALUX for high-quality fashion jewellery. www.dovia.ch
The former Miss Switzerland Kerstin Cook advertising for dovia. Photo: © Sven Walliser
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