Discover Germany, Issue 47, February 2017

Page 88

Discover Germany  |  Special Theme  |  Switzerland’s Successful Enterprises

Photo: ©

A perfect marriage of style and safety If you are searching for quality biker apparel that is comfortable to wear, looks good and ensures top protection, look no further. THE ROKKER COMPANY designs biker fashion that is not only stylish, but also meets the highest safety standards for riders’ protection on the road. TEXT: MARILENA STRACKE  I  PHOTOS: THE ROKKER COMPANY

Swiss biker label THE ROKKER COMPANY started as a passion project in 2006 when hobby motorcyclists Kai Glatt and Michael Kuratli realised that there were no stylish clothes specifically made for bikers. Back then, the common biker apparel was generally made of either black leather or heavy-duty synthetics, which are neither the most stylish or comfortable of materials. Being able to wear jeans whilst cruising across the Swiss Alps, without sacrificing the crucial protection feature, became 88  |  Issue 47  |  February 2017

Glatt and Kuratli’s mission. THE ROKKER COMPANY was born. From logo to design, Glatt and Kuratli did everything themselves. With their love for motorcycling, they knew exactly what the perfect biker apparel had to include. If there was any doubt, they simply went for a test ride – for research, of course. The duo received great feedback after showing their prototypes and it became apparent that there was a real niche market for their product. This marked the beginning of the

pair’s journey from hobby motorcyclists to successful entrepreneurs. A year later, in 2007, ROKKER took the prestigious Heuberger Winterthur award for young entrepreneurs, and the prize money helped to firmly establish the company as a new shopping haven for bikers, locally and abroad. The quality of the innovative jeans spoke for itself and the word spread rapidly. Today ROKKER apparel is available at selected stores in over 35 countries and online. Although the jeans look like regular denim, they are far from being average. As Glatt explains: “Because we use schoeller®-dynatec material, ROKKER jeans are extremely abrasion-proof, water-resistant or even waterproof as