Discover Germany, Issue 47, February 2017

Page 84

Discover Germany  |  Special Theme  |  EuroShop & EuroCIS 2017

xplace:

Left: xplace realises rollouts as a full service provider and an integrator with different manufacturers in various retail sectors. Photo: © xplace GmbH Right: LED Video Walls are eye catchers and create a stunning shopping experience. Photo: © xplace GmbH Bottom: Multichannel applications create a seamless shopping experience with comprehensive information about items and their availability instore and online. Photo: © www.photo-simonis.com

The secret of attracting customers in retail stores The digitalisation of the point of sale (POS) is changing the retail sector. Interactive shopping experiences are enhancing physical retail and are making purchases more exciting. A ‘smart store’ is now the must-have when it comes to POS. In order to grab the full potential of the emerging technologies for the intelligent shopping experience, it is crucial to have an established partner by your side. A partner like xplace GmbH.

fun and the benefits of e-commerce at the POS. “We’ve also successfully implemented wine and recipe advisers within the food retail sector, for example for Carrefour in Belgium and France,” continues Arne Jürgensen.

TEXT: SONJA IRANI

Retail businesses that are interested in interactive solutions for the digitalisation of their POS can find out more about the European market leader for interactive customer information at this year’s EuroShop & EuroCIS in Düsseldorf, where xplace GmbH will showcase its fully integrated solutions for digital in-store communication.

Founded in 2002, and headquartered in Göttingen, Germany, with sales partners and subsidiaries across Europe, xplace GmbH was one of the pioneers in developing solutions, such as touchscreenterminals, for the digitalisation of the POS. Today, the company is the European market leader for interactive customer information, kiosk technology and digital signage at the POS. With its broad portfolio of intelligent solutions, xplace aims at helping retailers make their point of sale exciting for shoppers. As a multichannel and full service provider as well as an integrator, xplace GmbH offers its clients both tailor-made solutions and on-site assistance. In 2016, the company was awarded the first place in the category ‘Integrators’ in the invidis Digital 84  |  Issue 47  |  February 2017

Signage contest. “What makes us so special is that we can offer the full spectrum of digital customer communication and multichannel solutions from one single source in order to inform, advise and delight the customer at the POS,” says Arne Jürgensen, CEO at xplace GmbH. A closer look at the highlights that xplace has to offer confirms the reputation of the company as a pioneer and an innovator in creating technologies for the ‘smart store’: ESL (electronic shelf labels), which make it possible to change prices at the POS directly from the merchandise management system, the LED Video Wall, the Instore TV and the multichannel terminal with comprehensive product information and direct order opportunities are able to attract customers in retail, providing both

www.xplace.de