Discover Germany, Issue 46, January 2017

Page 90

Discover Germany  |  Special Theme  |  Successful Start-ups, Switzerland

True Wealth is an online operated asset management system.

Investment, future-style: How a Swiss start-up makes transparent investments an asset True Wealth offers a fully transparent and streamlined asset management, tailormade to meet individual, present-day needs. TEXT: CORNELIA BRELOWSKI  I  PHOTOS: DANIEL AUF DER MAUER

The start-up presents an online automated investment solution that is uncompromisingly cost-efficient so that clients enjoy bigger returns. True Wealth operate without any costly investment instruments and keep their own costs at a minimum through fully digitalised solutions. Their investment portfolios consist exclusively of low speculative exchange-traded funds (ETF), resulting in a bigger plus for their investors in the end. Based in Zurich, True Wealth was founded in 2013 as an independent asset manager and a member of the Swiss Association of 90  |  Issue 46  |  January 2017

Asset Managers (SAAM). It all started when founders Felix Niederer and Oliver Herren were looking for an efficient way of making long-term and profitable investments. After some research, they found themselves disappointed by their banks’ offers and without further ado decided to take matters into their own hands. Their vision was to combine asset management experience with the scientific methods of modern portfolio theory and merge it into an online wealth management platform that is easy to use and offers investors full transparency. ‘Digitec’ and ‘Galaxus’ founder Oliver Herren is an internet pioneer of the first hour, while

Felix Niederer brought in his long-time expertise as a portfolio manager. The True Wealth platform went online end of 2014 and has since earned the trust of more than a thousand customers. True Wealth investment clients range from private individuals interested in passive investment to doctors, IT-professionals, consultants and even bankers who are convinced by the cost-efficient and flexible strategies that are crucial for successful investments in the long run. “Especially the bankers prefer investing in cost-efficient ETF,” states Oliver Herren. “Even if they often offer their own clients more costly products.”A fact that speaks for itself. The streamlined platform is available to Swiss domiciled clients and attracts both