Discover Germany | Special Theme | Design Trends 2017
Furniture series Amitara.
Belmaro with Nubert Soundbar.
Belmaro in walnut.
Belmaro in white.
Where form follows function Ever wondered where to find that perfect sideboard that can stow away all the cables of your various electronics, features high-quality workmanship and looks pretty at the same time? The Roterring furniture factory does just that by creating functional and fashionable furniture solutions for hi-fi systems, TV units and media furniture made in Germany. TEXT: SONJA IRANI I PHOTOS: ROTTERING MÖBELMANUFAKTUR GMBH
“The specialisation in functional media furniture was an obvious choice for us,” says Roterring’s sales and marketing manager Thomas Kemper in our interview. “In the past few decades, we gathered a lot of experience and know-how within traditional furniture craftsmanship as well as within loudspeaker development and consumer electronics. During this time, we were repeatedly confronted with the question of where to store your electronics assembly and noticed that there was a significant gap in the market. Many of the socalled ‘traditional’ furniture manufactures simply didn’t have the right solutions.”
can accommodate all electronic devices and accessories while still looking fabulous in the living room. “What makes our approach different from other furniture factories is that we don’t start by designing the furniture and then have a look at what can be stored where,” explains Kemper. “The first thing we do is to think about everything that our customers have to store here: amplifiers, Blu-Ray player, Sat-Receiver, PlayStation, Xbox etc. Of course, we also think through the other important aspects such as ventilation, connection facilities, wiring, the appropriate furniture height and so on.”
Thus, Kemper and his colleagues decided to develop bespoke media furniture that
More and more customers these days also request customised media furniture – a
24 | Issue 46 | January 2017
growing trend according to Kemper. “In this respect, it’s quite an advantage that we are not a large cooperation and offer ‘Made in Germany’ as it makes us so much more flexible.” For the moment, Roterring’s bespoke furniture is exclusively available via the company’s website, but Kemper reveals that future partnerships with offline distributers are currently in the testing phase. “At the beginning of 2017 we will also extend of our introduction furniture series Scaena,” he adds.“This also features a new closed TV unit, which especially budget-conscious customers can look forward to.” www.roterring.eu
Thomas Kemper, sales and marketing manager at Roterring.
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