Discover Germany | Special Theme | Corporate Design

of regular reality stocktakings with which corporate design’s status gets documented and ascertained in the German-speaking DACH region. The yearbooks show the developments, expose the brave, as well as the grown through continuity, be that as a launch of a corporate design, a relaunch or as a targeted further development of individual communication elements.

design, when used temporarily at events or trade fairs, needs to reflect the specific and distinctive brand atmosphere. Last but not least, the assessment includes the valuation of packaging concepts and sales presentations, as well as its close connection to corporate design. The specific design for digital media and platforms can no longer be done without too.

The assessment deals as much with corporate trademark, as it deals with corporate typography. Coherent image concepts and authentic picture worlds are also important selection criteria. Intelligent and compelling design solutions sustainably ensure a brand’s visual identity and give it the envisaged profile. Scenographic

Therefore, it is not enough to shine with a few quick detail measures. Intelligent and stringent corporate design only captivates through the depth and breadth of design measures, through professionalism in implementation. Excellent design skills, creative ideas and innovative concepts are needed to be successful in the market, as

82 | Issue 43 | October 2016

well as at the creativity concept of the best, the Corporate Design Award. www.corporate-design-preis.eu Top: The Chinese artist Ren Rong designed and signed the steel sculpture ‘Wind’. Right: The yearbook. Middle: The yearbook. Left: The jury discusses awarding the Corporate Design Award.

Corporate Design Award Winners 2016: Boldly Go Industries GmbH 2015: Montblanc International GmbH 2014: Ensemble Musikfabrik 2013: TRO GmbH