Discover Germany | Special Theme | Measurement & Technology Experts
es as a regional network with currently 70 members and 150 partners. The focus is on strengthening the sustainability and the i n n ova t i o n a l work of the network members effectiveDr. Hubert Steigerwald, CEO of ly picks up the the SPS. megatrends and developments in the sector offering numerous contact opportunities for economy, science and politics. Funds of the Cluster-Offensive Bayern and contributions of the individual network members permit offer an extended range of services. The primary activities of the Cluster include: initiation of cooperation and partner scouting as well as privileged integration and consideration for cooperative projects, transfer of knowledge through technology and specialist forums, support with investment and capital questions, cluster communication and cluster marketing using newsletters, web sites, emails, social media, focused expertise and providing R&D services via the subsidiary ‘Sensorik-Bayern GmbH’ (SBG). The SBG offers comprehensive sensor technology expertise, provides support with applications for grants, feasibility studies, research for literature, patents and market. Services of the network also include support in (strategic) organisational development and consulting, expert forums, certified educational trainings, seminars, coaching and workshops, and support in daily human resources management. With great success the Federal Ministry of Labour and Social Affairs awarded SPS as ‘Innovative Network 2014’ and in 2015, SPS received the Silver Label of the European Cluster Excellence Initiative (ECEI). “Our secret to success is the mutual appreciation and trust between the corporate actors involved,” says Dr. Hubert Steigerwald.
the businesses involved can access a network of partners, suppliers and research institutes. It is easier for companies in clusters to find specialists in their vicinity and the cluster provides a broad range of training programs (innovation manager, sales training, training for management, business administration [BWL] for developers, seminar series sensor technologies). They are able to present themselves and exchange information in networking events (joint booths at fairs, technological and expert forums). Another benefit: companies get informed about current funding projects in time. The cluster management visits members on a regular basis. “This way we listen closely to the concerns and needs of our members and are well-informed about socio-technological trends, current projects and topics,” explains Dr. Steigerwald. Thus we intensify the contact, build confidence and initialise joint projects and conceptualise custom-fit offers for practical needs. If you are interested in collaborating with the Strategische Partnerschaft Sensorik e. V., please visit the following web page for further information or contact Dr. Steigerwald. www.sensorik-bayern.de/en
Why are businesses in clusters more innovative and productive? Networking generates cooperation and healthy competition, Issue 37 | April 2016 | 75
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