Discover Germany | Special Theme | Hannover Messe 2016
Main image: ZVEI at Hannover Messe Middle: ZVEI president Michael Ziesemer
The future is now When talking about the German Electrical and Electronic Manufacturers´ Association (ZVEI) nothing seems to be more fitting than the headline phrase. Representing the whole electrical industry, the ZVEI is a major force with regard to innovation and digitisation. TEXT: THOMAS SCHROERS I PHOTOS: ZVEI
Over 1,600 companies, mostly small and medium-sized enterprises, have joined the ZVEI. This makes it the largest German association in its sector, promoting one of the country’s leading industries. In 2015 profits amounted to 178.5 billion euros, while approximately 850,000 people were employed inland and 680,000 overseas. In order to increase the industry‘s profile even further, the ZVEI builds on various themes. Looking at the potential for inno-
vation, members of the association do not take innovation as a choice, but as the key to unlocking the world’s future. Through this mind-set and continuous investments in research and development, the industry has become a driving archon of all industrial evolution. In coherence with the idea of innovation, the investments of ZVEI companies are born from a will to shape the future in a way that not only businesses, but every individual in society, can profit from.
At the end of April, the ZVEI will be present at the Hannover Messe. In tune with the fair’s main topics, the association‘s efforts there will focus on Industry 4.0 and the digitisation of the energy sector. Both of these topics are part of the ZVEI’s digital agenda and its plans for shaping the digital future of our economy and society.“With its strong focus on innovation and its products and services in the five key markets of industry, energy, mobility, health and building, the electronical industry is actively helping to design digital change,” explains the association’s president Michael Ziesemer. www.zvei.org
Issue 37 | April 2016 | 67
Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.