Discover Germany | Special Theme | Hannover Messe 2016
In accordance with the lead theme ‘Integrated Industry – Discover Solutions’, the Hannover Messe will highlight promising opportunities for factory improvements in relation to digital technology. Included in these opportunities are solutions for the integration of energy throughout the whole production and supply chain. A true innovation of the Hannover Messe 2016 are the displays of over 100 real-world implementation examples of Industry 4.0. For Dr. Jochen Köckler, this is “an unparalleled achievement”. He says: “Hannover Messe 2016 will serve as a crucible for Industry 4.0 expertise from around the world. The show is soon to deliver major gains for everyone who takes ‘Integrated Industry – Discover Solutions’ as an invitation to find out how digital integration can help them gain and maintain a competitive edge.”
On a more political front, the Hannover Messe will also promote the TTIP free trade agreement. The organisation shares views of leading German industry associations and believes that the agreement will help growth and employment on both sides of the Atlantic. “The U.S. as this year’s Partner Country, German industry and their European partners are all intent on leveraging the fair to promote the TTIP free trade agreement,” adds Köckler. “We share the view of Germany’s leading industry associations that the TTIP will promote growth and employment on both sides of the Atlantic in the fields of mechanical and electrical engineering and the electronics industry. With its focus on industrial automation and energy and a strong lineup of some 5,000 exhibitors from 70 different countries, Hannover Messe is the perfect platform for transparent and constructive dialogue in support of the TTIP.”
For more information, please visit the following website. www.hannovermesse.de
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Angela Merkel at Hannover Messe 2015
Issue 37 | April 2016 | 59
Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.