Experience art from a whole new angle Looking to combine an enlightening museum visit with an exciting interactive art experience in the beautiful Swiss landscape? Just head to the Vögele Kultur Zentrum in Pfäffikon SZ, where all this is possible in just a short train ride from Zurich. TEXT: SONJA IRANI I PHOTOS: KATHARINA WERNLI I PASCALE WEBER
Founded in 1976 by entrepreneur Charles Vögele (1923–2002), the key objective of the changing exhibition space and a collection for contemporary Swiss art was to promote and educate about modern art, especially with regards to young people. Now managed by his daughter Monica Vögele, the interactive art experiences at Vögele Kultur Zentrum aim at embracing and embedding more mindful-
ness in society. “We don’t offer solutions,” she says. “But information, arguments or something totally unexpected – always in an entertaining manner so that our visitors can form their own opinion about a specific topic.” These dynamic exhibitions are organised twice annually by prestigious curators. “The focus on young people is reflected in offering school groups free entry and guided tours as well as letting them actively participate in creating the exhibitions,” explains Monica Vögele. “Moreover, all exhibitions are accompanied by events, film screenings, workshops, discussion groups with experts, readings, artist talks, our own app and our bulletin.” An exhibition at the Vögele Kultur Zentrum therefore is a truly all-encompassing experience rather than a mere art display.
The Vögele Kultur Zentrum is also well known for its unique American-inspired architecture. The glass roof and the terrace, for example, provide breathtaking views of the surrounding landscape such as Lake Zurich and the Alps. Premises here can be rented for a range of different purposes such as annual meetings, readings or presentations and exclusive tours in English can be booked for both individuals and groups. If all this has made you curious to dive into a truly allencompassing modern art experience too, just come along to one of the upcoming exhibitions at Vögele Kultur Zentrum. The next one will be Who am I? What can I know, what should I do, what may I hope? An exhibition about identity, taking place from 22 May to 25 September 2016. www.voegelekultur.ch
Main image: Exhibition view AskeseEkstase… oder MEHR VON WENIGER. Top left: Auditorium. Middle: Monica Vögele, manager of the Vögele Kultur Zentrum. Right: Exhibition view Verantwortung. Left: The Vögele Kultur Zentrum.
Issue 37 | April 2016 | 49
Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.