2_0_DiscoverGermany_Issue36_March2016:Scan Magazine 1
Discover Germany | Special Theme | CeBIT 2016
Portrait: Prof. Dr. Michael Durst, the founder of ITONICS.
The future is happening today Today’s pace of life can be a real challenge. Disruptive changes happen often and in quick succession with a complexity that is almost impossible to comprehend or foresee. Identifying where a particular market is heading and how client demands are developing can be a daring endeavour. ITONICS offers a solution. TEXT: SILKE HENKELE | PHOTOS: ITONICS GMBH
Intrigued by the increasing volatility of modern markets and technologies, Prof. Dr. Michael Durst, the founder of ITONICS, had a vision of a software that enabled people to base their decisions on a wellgrounded analysis of the current and potential future state of a market. “We provide our clients with the unique opportunity to make better decisions for tomorrow,”offers Durst. ITONICS, founded in 2009, is a vibrant and fast-growing company. Its strategic and integrated approach towards innovation and technology management is globally unique and realises Durst’s initial vision of future-oriented decision making.
The keystone of ITONICS is the development of IT solutions that reliably identifies trends, technologies and developments in any market. Among these is ‘Innovation Insights’, a unique software solution that scans the internet and proprietary document stores for patents, scientific publications and websites, etc. about business relevant technologies or developments. It collects, aggregates, interprets and intelligently links this data and generates a reliable base for strategic up-to-date and cutting-edge management decisions that enable the client to adapt business decisions even more effectively to the expected, and unexpected, developments of the market.
Above: Innovation Suite. (left) Innovation War Room. (right)
“If a client wants to remain successful we need to proactively search for opportunities that enable management to react early to even the most subtle market changes,”stresses Thomas Beauvais, CTO at ITONICS. For opportunities as finely tuned as these, the team at ITONICS with its profound and widely spread expertise is an ideal and reliable partner for a wide and diverse customer base. Several DAX companies as well as many successful international clients from Central Europe, the United States and South Africa are already profiting from ITONICS’ services and are a proof for the success of ITONICS’ integrated approach. “An organisation which has no precise idea of the future does not have a future at all!” urges Durst. Give your company the future it deserves! www.itonics.de
Issue 36 | March 2016 | 71
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