2_0_DiscoverGermany_Issue36_March2016:Scan Magazine 1
26/2/16
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Main image: Venturini shirts, detail Left, from top: Venturini shirts, made-to-measure Venturini shirts, detail (monogram) Venturini shirts, detail Below: Venturini shop, Spiegelgasse, Vienna
A shirt for all times – Venturini designs since and for generations A well-designed, custom-made shirt makes a man. And if you are looking for expertly executed craftsmanship on top, you will certainly find it at Venturini’s traditional family business based in Austria. TEXT: CORNELIA BRELOWSKI | PHOTOS: VENTURINI
Their little shop in Vienna’s Spiegelgasse will provide you with excellent service as well as good advice, for example on how to wear your shirt and keep it in good shape. Enter the shop and you will experience a world almost forgotten where you will be attended to by Nici Venturini himself.Your measurements will be taken, albeit nowadays with the help of a special app, and stored for future purposes. Once your own personal cut has been created, it will be newly adjusted: after all, the ‘made-tomeasure’ principle includes a second fitting! With the adjustments applied, fine fabric is picked out of a choice of hundreds, and voilà! Your very own tailor-made shirt is ready to be paraded through town. Needless to say, once your measurements have
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been taken and stored, they can be applied again and again. A reliable shirt is like a good comrade in arms, as it protects and reflects personality and, in this case, quality and style. How is it done? The small team of tailoring experts who work for the Venturini family truly know what they are doing. From the first measuring to the last button applied, the shirts are created step by step with an eye for detail, resulting in the finest craftsmanship. Or, as Nici Venturini puts it: "It is not the measuring tape that makes a bespoke shirt, but the people who invest their heart, experience and love of detail." Your very own custom-made shirt, carefully designed especially for you, is a long-term investment for your wardrobe, assuming
you follow the care instructions. In the best case it will simply be joined by the next one and the next one, until you have a collection for all situations and seasons – to last and accompany you for a good part of your life. Take a look at the informative video on the Venturini website and you will be in awe to learn what truly traditional tailoring entails. It is worth the shirt on your back. www.venturini.at www.facebook.com/gino.venturini.hemdenmacher