Page 18

2_0_DiscoverGermany_Issue36_March2016:Scan Magazine 1

26/2/16

12:50

Page 18

Inventive designs combined with clever features If you are searching for the perfect present for a man, TROIKA Germany GmbH offers a great variety of design products with modern shapes and helpful features. TEXT: NADINE CARSTENS I PHOTOS: TROIKA GERMANY GMBH

Finding gifts for men can be a difficult task, especially when you do not know him very well and are unsure about his interests. A tie is hardly very imaginative and if you buy the latest thriller bestseller, chances are that he already owns it. Those looking for a fancier and more useful gift, should take a look at the online shop of TROIKA Germany GmbH. As a market leader, TROIKA offers a great range of products specially for men that suit the spirit of time and authentically reflect their desires. “We certainly found a niche,”says Marcus Ahrend, marketing director of TROIKA Germany. “People, for example, often search for presents for their male colleagues and at first have no idea what to buy. But in our online shop they will surely find an appropriate gift since we offer products for everyone’s taste and budget.” What makes TROIKA’s products special is that they combine modern design with functionality, so that they can be used in

18 | Issue 36 | March 2016

various ways. A gift, which happens to be especially popular, is the multifunctional ballpoint pen CONSTRUCTION that could almost compete with a Swiss Army Knife. This pen does not only write, it also works as a ruler, a spirit level and even a screwdriver. “When the company was founded in England, it originally started as a little workshop for Sterling cufflinks with initials,” Ahrend explains. TROIKA was transferred to Germany in 1992 by Liudger Böll, today’s managing director. In the beginning, he had five employees. Now, TROIKA is seated in Müschenbach in RhinelandPalatinate and delivers products to more than 70 countries with the help of 54 employees and ten trainees. Whereas gifts for men account for about 70 per cent of TROIKA’s range of products, there are also various accessories for women, as well as innovative keyrings and charming products for the office.

What all these pieces have in common is their unique design for which the company already received numerous awards, like the German Design Award and the award for ‘product of the year 2016’by theVerband für PBS-Markenindustrie, an association for the brand industry selling paper, office and writing products. “Currently, even the whole TROIKA brand is nominated for the ‘German Brand Award’,”Ahrend says proudly. Shop for German customers: www.troika.de Shop for international customers: amazon.troika.de Top left: This paperweight with a magnet for paper clips received the German Design Award 2016. Top right: A keyholder leather loop with a twistlock. Below: Multi-functional ballpoint pens.

Profile for Scan Client Publishing

Discover Germany, Issue 36, March 2016  

Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.

Discover Germany, Issue 36, March 2016  

Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded