Page 46

2_0_DiscoverGermany_Issue33_December2015:Scan Magazine 1

27/11/15

10:51

Page 46

Bringing the best of nature to Berlin - The new world of Weleda Since 1921 – a time when the term ‘organic’ was barely heard of - Weleda stands for purely natural and organic cosmetics. A brand new atelier style shop now brings the Swiss treasures of nature to Germany’s capital. TEXT: TINA AWTANI | PHOTOS: WELEDA

All Weleda products are based on the principles of holistic anthroposophic findings, and wherever possible natural ingredients are sourced bio-dynamically, ensuring organic and sustainable horticultural standards. Strict quality control and the principle of Good Manufacturing Practice (GMP) are cornerstones of the Weleda production process.

scious users such as vegans and vegetarians.“Identifying the true nature of a plant and utilising it to achieve a holistic impact on body, mind and vital energy shows: the secret of the Weleda product compositions is to be found in nature,”René Tanneberger, managing director at Berlin’s new shop atelier, explains. And he continues: “Our products are cherished by people who live in harmony with nature, who deeply care about their body and mind as well as the environment. Trends show that consumers are turning ever more critical and more conscious when it comes to making decisions of what to buy, what to wear and what skin care products to use.”

Plants like arnica, calendula or sea buckthorn are the bare essentials, being transformed into effective products suitable for even the most sensitive and health con-

Taking a closer look at the skin care range, different skin requirements are matched with certain core plants. The Wild Rose range tackles fine lines at 30 plus, while

Located in Berlin Mitte’s Brunnenstrasse 5, the entire collections for body, face and baby are beautifully exhibited on 170 square metres. It is an inspiring place of discovery good vibes and bundled scientific knowledge, ready to be explored by nature lovers.

46 | Issue 33 | December 2015

the Pomegranate range helps the 40 plus skin to regenerate. Mature skin is best cared for with Evening Primrose essence. Weleda has truly convinced generations of customers around the globe.“Many of our customers already grew up with Weleda and when it comes to taking care of their own offspring, they trust Weleda and use our baby products,” Tanneberger says. Weleda products are available in selected stores, online and of course in the new flagship store in the heart of Berlin. www.weleda.com