2_1_DiscoverGermany_Issue32_November2015:Scan Magazine 1
Discover Germany | Special Theme | Germany’s Successful Enterprises
Peter Schneider © Thorsten Scherz
Learning to drive – in the digital world
Germany’s Successful Enterprises
With digital developments advancing at the speed of light in today’s business world, it is crucial to stay on track. In order to support businesses in this, Germany-based start-up LabLive GmbH has launched a new app: the digital driver’s licence. TEXT: SONJA IRANI
platform. “The mix of video snippets and content in the form of a quiz is perfect for presenting the most complex themes in a modern and fun way,” illustrates London.
| PHOTOS: LABLIVE GMBH
“Increasing digitalisation, especially in marketing, communication and (e-)commerce, leads to radical changes in the business world,” says Achim London, CEO at LabLive. “Many long-term employees throughout all departments still stick to the old-fashioned ways of how things should be done. But knowing how to handle new technologies, new means of communication and even new ways of thinking is critical if you want to stay competitive and secure jobs.”In order to meet this demand, LabLive has developed a mobile learning app that can be accessed 24/7 from virtually anywhere. It features the knowledge of ten established experts and is designed in the form of a quiz. “Research shows that mobile-friendliness and a playful approach are the two most important aspects considering the future of learning,” explains London. “Our app
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supports both. The short videos of three minutes each will make you curious to learn more and the quiz is fun. At the same time, reaching a high points score for your certificate of completion gives learners a motivation boost.”Companies that let employees or departments ‘play’ against each other in order to reach the best result will see the highest motivation and best learning outcomes. Furthermore, the app can be used as an empty or serviced White Label
So far, the app, which is available in several different languages, has helped many companies to successfully support their employees on their digital transformation journey. “We are a traditional Bertelsmann subsidiary with many long-term employees,”says Peter Schneider, HR manager at AZ Direct GmbH. “The digital driver’s licence allows us to step into the digital age in an interactive way – from the comfort of our employee’s home.” www.lablive.de
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