Discover Germany, Issue 29, August 2015

Page 91

2_0_DiscoverGermany_August 2015_Issue29:Scan Magazine 1



Page 91

Discover Germany | Culture | Kid’s Corner

Two in one and one of a kind It’s the product multitasking mums have been waiting for: At Germany-based jacket label mamalila you can find babywearing jackets to suit all weather conditions so there really is no excuse anymore to not get outdoors with a growing bump or baby.

feather jacket,”reveals the German entrepreneur.“Similar to the jackets by Primaloft, it’s an extremely light, lined jacket that fits into a small bag and will constantly keep both of you warm.”


Label founder Vicki Marx used to carry her own two children around in a sling whenever she could. The only time when a traditional sling didn’t work for the active mum was bad weather. Her baby would not be protected enough and when wearing a jacket over the sling she couldn’t zip it completely and thus the jacket would remain half-open. As a consequence, the multifunctional mamalila jacket was born. Thanks to its useful zipping solutions, this clever invention now provides many practical benefits to pregnant women, mums or dads with babies

and even for those whose baby has grown out of the carrying age.“My favourite piece is the All-Weather-Jacket,”says Marx.“I do a lot of sports outdoors and I love the colours, so I wear it quite often - without any children though as mine are ten and 12 by now.” In 2013 and 2015 the young brand won two prestigious ISPO awards. However, for the enthusiastic team of mothers at mamalila, success does not equal standstill and so they continuously develop the initial idea further. “We are looking forward to soon introduce our new synthetic downy

So no matter if you are looking for summer or winter, outdoor or casual, pregnancy, nursing, baby wearing or solo wearing: mamalila is always a great choice for parents on the go and active people in general. For the whole range, take a look at the mamalila website, where you can purchase all products through the online shop. Alternatively, check out specialist retailers such as pregnancy, baby sling and outdoor shops where you will also have the advantage of receiving a personal consultation.

Issue 29 | August 2015 | 91