Discover Germany | Issue 24 | March 2015

Page 59

2_1_DiscoverGermany_March15_Issue24:Scan Magazine 1



Page 59

Discover Germany | Special Theme | CeBIT 2015

Main image: The SE846 Sound Isolating Earphones. Below: The microphone MOTIV MV88’s app for the iPhone. (left) The microphone MOTIV MV88 impresses with a 90-degree hinge with built-in rotation. (middle) The legendary Shure 55, the “Elvis mic”. (right)

Legendary Performance The name Shure has stood for unparalleled sound and reliable products for musicians and music enthusiasts since 1925. Devotion and passion characterise the company’s audio technology which seeks to make the perfect product for artists, audio engineers and you. From microphones and headphones to wireless systems and in-ear-monitoring – innovation and outstanding product development embrace Shure’s corporate history. TEXT: NANE STEINHOFF | PHOTOS: SHURE INC.

“Our claim is‘Legendary Performance’and a quote of our founder Sidney N. Shure is: ‘We know very well that absolute perfection cannot be attained but we will never stop striving for it.’ That stands for itself,” Jens Rothenburger, Senior Manager of Shure, says. Shure has a long history in the professional audio business and is famous for the absolute reliability of its products so that most artists choose Shure. Having developed the Shure SM58, which is the best-selling dynamic microphone in the world, the Shure 55 (“Elvis mic”) is probably the most iconic microphone in the world and the technical

blueprint for every following dynamic microphone by any manufacturer. Innovative products The new portable digital stereo condenser microphone MOTIV MV88 is designed to capture clear, high-quality stereo sound on the go.The microphone directly connects to any iOS device with Lightning® connector such as Apple iPhone, iPod or iPad so that plug-and-play 24-bit/ 48kHz audio recordings are made possible. The MV88 also impresses with a 90-degree hinge with builtin rotation that offers flexible positioning options – even in video applications. Users are able to access five built-in preset modes

for voice and instruments using the ShurePlus MOTIV Mobile Recording App, which also offers real-time adjustments to gain, stereo width and EQ. Another great product from Shure are the SE846 Sound Isolating Earphones, which impress with Quad High-Definition MicroDrivers with a real subwoofer (the only one worldwide) to deliver extended high-end clarity and unparalleled bass performance. Customizable frequency response, a detachable cable with wireform fit and a wide variety of accessories ensure an unequalled, perfectly tailored listening experience. Like all other Shure earphones, the SE846 is equipped with Sound Isolating™ technology to block up to 90% of all outside noises.“Throughout our history, the success and reputation of the Shure brand has been defined by our continuous commitment to total Quality, and it shows with every product we make. From microphones to turntable cartridges to wireless gear, Shure makes products that help you define your sound,”Jens Rothenburger concludes.

Issue 24 | March 2015 | 59