2_2_DiscoverGermany_February15_Issue23:Scan Magazine 1
Discover Germany | Cover Feature | FROONCK
FROONCK Wedding planner deluxe Froonck is Germany’s most glamorous wedding planner. With a portfolio comprising over 400 weddings, he knows exactly how to turn a dream wedding vision into reality. He is the man to be trusted when handling the most important moment in life, not only for many celebrities. TEXT: TINA AWTANI | PHOTOS: © VOX (VIER HOCHZEITEN UND EINE TRAUMREISE, MO-FR 4PM) / NADY EL-TOUNSY
He has seen it all: A diving groom disguised as the Frog King emerging from a river near Berlin, a gothic themed wedding featuring coffins and barb wire or a couple tying the knot in a cage full of lions. It is hard to surprise Froonck, but his job certainly never gets boring. “I remember my very first wedding, I was so nervous. The water ballet from the Friedrichstadt palace performed in an art deco indoor pool – that was amazing,” the charming event organiser remembers the beginning of his career. That was twelve years ago. “Looking back, I know it was always my vocation,”he says. After returning from a journey to the United States, where he gained first hand experience with the wedding planning industry, he was instantly hooked and decided to quit his career in advertising in order to organise weddings. Since then he has become renowned for organising the most extraordinary weddings. “We had a crew pizza and a big band in a luxury hotel at the Côte d'Azur, we danced with Xavier Naidoo at Oliver Pocher’s wedding. I fell into the pool when Sarah [Connor] and Marc [Terenzi] tied the knot,” he recalls. Over the years, highlights were plenty. “We’ve arranged an incredible Indian ceremony in the Cologne trade fair centre, we had the most spectacular bonfire at a Balkan themed wedding in a beach club
on the Rhine river and in Scotland we organised Highland games for the guests,” Froonck remembers fondly. Despite regularly starring on TV in shows like VOX’s "4 Hochzeiten und eine Traumreise" [four weddings and a dream journey], the romantic perfectionist spends most of his time organising the most unusual and glamourous events with his agency “WH!TE by Froonck”. And although he's employing the best industry experts, it is always the Maestro himself who takes great care of the clients personally.“It is very important to always focus on the positive, the good and the beautiful in everything. I love to make things beautiful around me, live in style and highly value aesthetics and good taste,” the wedding planner says. He loves his profession and he gets a lot out of his job.“When you treat people nicely, you live in a beautiful environment, it creates a warming bliss and harmony. This is great.” Weddings – not such a big deal in Germany (yet) While other nations take the use of a wedding planner for granted, Germany is still a bit behind. “People are still sceptical, they think ‘we don’t need that’ or ‘ it’s a family affair, we’d rather do it ourselves’. Spending
Issue 23 | February 2015 | 7
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