2_1_DiscoverGermany_January15_Issue22:Scan Magazine 1
Main image: Herbert Kling Below from left: Anna, Raphaela, Sandra & Alexandra
Taking research to a new height – the quick route to total market transparency Austrian market research experts meinungsraum.at are the ultimate service provider when it comes to generating valuable and precise market research data, which lay the foundation for successful business. TEXT: TINA AWTANI | PHOTOS: MEINUNGSRAUM.AT
Founded in 2007 by Herbert Kling, meinungsraum.at (opinionstudio.com) specialise in generating profound and reliable market intelligence data in the form of online market research, opinion studies and other techniques. Over 500 surveys are conducted per annum for more than 100 national and international clients in Austria, Germany, Switzerland, UK, Italy, France and the Czech Republic. Together with his dynamic team, managing director Herbert Kling develops clearly
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structured research models and delivers clients crucial findings to very specific enquiries. “During the process we use a variety of interviewing techniques, intelligently blending several methods to achieve the best possible results. We also developed some innovative interview techniques for specific target groups such as migrants,” Kling explains. Service does not stop here as clients are also given expert advice and recommendations on how to use the newly acquired data most efficiently.
Market research is a very delicate business and conditions can differ widely among regions. “Austria is a very specific market. Many companies make the mistake of applying data from surveys conducted in Germany or Switzerland,” Kling says and he warns: “Consumers have a different mentality in different regions; it is a completely unique consumer culture with deviant cultural codes.”A good and simple example is a large insurance company, which successfully sells a mobile phone insurance related product in Germany. In Austria the product launch failed. Kling and his team were asked for support; meinugnsraum.at discovered that Austrians get a free smartphone if they subscribe to a network provider. Locals simply did not see the point in insuring their smartphones. The meinungsraum.at client list reads impressively, featuring some of the biggest names in industry and even government. Most projects are focused on advertising tests, price studies, product studies, employee surveys, and website tests as well as political and social studies, but the creativity of Kling and his team has no limits. Their secret of success? Kling puts it in a nutshell:“We act fast, we deliver high quality and we are the right partner for almost any type of survey.” www.meinungsraum.at www.opinionstudio.com
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