2_1_DiscoverGermany_July2014_Issue16:Scan Magazine 1
Discover Germany | Special Theme | Fabulous Fashion
looking for durability rather than shortlived trends. My fashion is not about embodying a certain style, but simply being yourself. It provides the wearer with a dynamic interplay between classic and avantgarde.”The former graduate of Hamburg’s AMD Academy of Fashion and Design loves working with her hands and giving raw materials features, usefulness and functionality. The talented dressmaker, who launched her own label AZIZI in 2005, also draws a lot of inspiration from people she sees on the streets and ancient cultures:“I especially like the Japanese architecture and lifestyle, for which striving for perfection is an integral part.”
Soraya Azizi does not go with the flow. There are no bling-bling accessories, nor flashly colours. But that is precisely what brave fashionistas love about the Hamburg-based designer and her label AZIZI.
Azizi’s products are currently available to buy in Germany, Russia, England, Switzerland, France and the USA. Aside from timeless chic, her label is also about sustainability. “For me personally, taking responsibility towards others and the social environment is very important,”highlights the designer. “We should start to inform ourselves about the meaning behind a product and where it has been made. We shouldn’t live beyond our means at the cost of others.”Choosing to wear Soraya Azizi’s creations is therefore a wise choice, perfect for fashionistas confident enough to pull off her laid-back, loose fitting style.
TEXT: SONJA IRANI | PHOTOS: AZIZI
Dare to be different Those looking for tightly fitted designs will search in vain among Soraya Azizi’s creations. Her collections for men and women are characterised by simple designs, drapes, down-to-earth colours and a loose fit. But it is this unusual mix that makes the looks from Azizi’s studio so special.“AZIZI emphasizes personalities, individuality and being different without being obtrusive,” explains the fashion designer originally from Kabul, Afghanistan.“My clothes are loved by those who want to stand out from the crowd.” Another characteristic of Azizi’s designs is their timelessness.“You can wear AZIZI in different seasons and just feel comfortable doing so,” she says.“Customers really appreciate my use of exclusive and high-quality fabrics from Italy and Japan as well as my unique designs. These customers are
18 | Issue 16 | July 2014
Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.