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2_4_DiscoverBenelux_Issue20_August_2015_Q10.qxp_Scan Magazine 1 24/07/2015 14:40 Page 28

Discover Benelux & France | Dress to Impress | Fashion & Accessories

A feminine touch At Kyra & Ko, they bring out the best in women. The fashion brand specialises in elegant clothing that highlights women’s strong points by accentuating all the right curves. The label combines the infallible strength of classic, tailored contours with unusual colours and detailing. TEXT: MYRIAM GWYNNED DIJCK | PHOTOS: KYRA & KO

The Dutch fashion label was founded by designers Kyra Marcopoulos and Lidwien van der Klei in 2003. Since then they have adopted a clear style and vision. “We cater for fashion-conscious, mature women who have a style and class of their own,” Lidwien says. “We create elegant and comfortable clothing that outlast a single season. Apart from our basics, our collections include jackets, dresses and skirts, many of them created out of beautiful knitted jacquards, woven checks and fancy solids, tricot printed dresses and tops, and matching knitwear in several yarns.” Kyra & Ko incorporates current fashion trends in their collections, but they translate

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them to fit the label. Their style comprises of feminine cuts and classic designs with a twist, such as contrasting colour combinations and eye-catching patterns, but also with a focus on comfort for the wearer. She says: “Our items are easy to combine, both with younger and more mature brands, so we can appeal to a broad market. Furthermore, from the start we decided to make all our clothes in Europe, so we can guarantee good production and working conditions.” Since it was launched, the label has grown steadily and is currently available all over the Netherlands and beyond. “We have around 200 retail outlets and we are still

growing. We always carefully select new resellers to get an even coverage. We are also available in Belgium, Ireland and Germany and continue to expand abroad,” Lidwien adds. The new Fall 2015 collection has Kyra & Ko’s signature combination of striking patterns in either bright, vibrant shades or discreet colour schemes. It includes several statement items in magenta, such as a woven trench coat in a beautiful check, an exciting coat in printed fun fur, a soft, knitted shift dress and printed jacket two-piece. The collection will be available in store and online at www.perfectlybasics.com this month. www.kyraenko.nl

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Discover Benelux, Issue 20, August 2015  

Promoting Belgium, The Netherlands, Luxembourg and France. Cover Feature: Tiesto

Discover Benelux, Issue 20, August 2015  

Promoting Belgium, The Netherlands, Luxembourg and France. Cover Feature: Tiesto

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