Discover Benelux | Issue 9 | September 2014

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Discover Benelux | Special Theme | Communication Solutions

working on and we always enjoy what we do,” he explains. It’s this passion which Sli believes sets Explose apart from the crowd, along with his team’s dedicated knowledge. “We’re constantly seeing an increase in the number of web agencies, but there aren’t many that can call themselves real specialists – people who have been there from the beginning,” he asserts. “Everyone in our team comes from a different working and cultural background, but we’re all specialists in our field.”

Strong team

OPPOSITE PAGE: The Explose team. From left to right, from top to bottom: Ilir, Gaëtan, Thomas, Romuald, Pauline, Nourddine. Photo: Copyright Bernard De Keyzer. THIS PAGE, TOP: Website for Trek Factory Racing, international pro cycling team. BELOW LEFT: Website for POST Luxembourg, Luxembourg’s first postal and telecommunications service. RIGHT: Website for David Soner, street artist.

Stylish aesthetic Recent projects include working with longterm collaborators Minale Design Strategy on their rebranding of Luxembourg’s postal service – formerly known as "P&T" and now simply called "Post". Minale Design Strategy focused on the rebranding while Explose took care of all things digital such as web design and mobile apps. Sli is also particularly proud of creating the new website for American cycling team Trek Factory Racing. “We wanted to ensure the user was transported into the world of cycling, all the while ensuring the site had a modern design and stylish aesthetic,” he says. “They gave us free rein to use all the

technology we thought would make the project work,” he enthuses. It’s this freedom which Sli argues is fundamental when it comes to his job. “Our clients tend to have complete confidence in us, and trust that we know how to do our job well, and to the highest quality,” he adds.

Specialist knowledge Whether a sports website or a fashion brand, according to Sli, the type of company he’s working for on a project is irrelevant because the same passion for technology and creativity emerges in every job. “We bring originality to any area we’re

The majority of Explose’s clients come from Belgium, Luxembourg and France, and it’s in the former that Sli can see the most potential for growth. “If we ever did expand it would probably be by opening a new agency in Belgium,” he muses. “We have a fair amount of clients there – yes – that could be the next step.” That said, the creative is wary of expansion, and wouldn’t rush into it. “We’re happy with the size we are at the moment – we’d never want to be an office of 100 people. Being a small team is what makes us strong,” he says. With just six current team members at Explose, there are no office politics as everyone gets along and teamwork is fundamental. “No employee is considered more important than anyone else here. We’ve learnt to work together and we really enjoy it,” he smiles. “We’re a small team and that’s the way we like it!” www.explose.lu

ABOVE: Website for Bonn Steichen and Partners, one of the largest law firms in Luxembourg. RIGHT: The Explose team brainstorming.

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