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with the name of the customer. On average, the turnaround at Hoet Optiek is about two to four weeks. Hoet Optiek’s 3D-printed designs are produced in Belgium and available in titanium (Hoet Couture) and nylon (Cabrio), with the latter being the cheaper of the two. The main difference between these models is that titanium offers more possibilities for design. “Our Hoet Couture designs are more refined, including, for instance, unique embroideries of gold or platinum wire,” Ghesquière explains. “Our hightech expertise and in-house creativity turn our designs into true treasures.” All Hoet Couture designs are available in light or dark grey coating. Now that Hoet Optiek is also able to create their nylon Cabrio designs through 3D printing, their operations have become significantly more sustainable. “The great thing with offering something tailor-made is that there’s no need for creating stock. We only ever print what we need, which means that we don’t produce any waste – and that, of course, benefits the environment,” Ghesquière explains.
Long history 3D printing might be Hoet Optiek’s biggest selling point right now, but it is their long
history that really makes them special. It was 1884 when the first Hoet travelled across West Flanders to improve people’s sight with well-fitting eyewear, and 1940 when the first Hoet shop opened its doors in Bruges. “We’re the sixth generation of Hoet opticians,” Ghesquière says proudly. And the devotion is palpable: while
he runs the Brussels and Bruges stores together with his wife Lieselotte Hoet, all eyewear is designed by Lieselotte’s father and sister, Patrick and Bieke Hoet. “They each really have their own style, which keeps our collections unique and versatile,” says Ghesquière. “One of our longest running collections is the Theo line, which is available in over 1,400 stores globally.” The iconic collection emerged when Patrick Hoet and his colleague Wim Somers decided they wanted to offer people something other than the mainstream glasses that were selling in the late 1980s. Light, modern and unique, the Theo glasses were groundbreaking then – and still are today. “Throughout all those years, originality and innovation have always been at the heart of our business,” Ghesquière concludes. Interested in getting your own pair of tailored glasses? Visit the Hoet Optiek website, or check out their shop in Bruges or Brussels.
Web: www.hoet-optiek.be www.hoet.be
Issue 64 | April 2019 | 15