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Discover Benelux  |  A Taste of the Benelux  |  Best Food, Beverages and More

lated it in 2011, many companies have launched products using the plant’s extract instead of sugar. The big issue they came across, however, was its strong, bitter aftertaste. Most companies do not use more than 45 per cent of stevia and supplement it with regular sugar to cover the unpleasant bitterness. Some producers even add other sweeteners, sugar or aromas to mask the aftertaste of their stevia products. But Splenda has now solved this problem. The experts at Heartland’s research centre have discovered a revolutionary process through which they can extract the sweet substance from another part of the plant, eliminating the aftertaste. “So far, companies mainly use Rebaudioside A, which has known disadvantages. Splenda Stevia, on the other hand, gets its unique sweetness by using a stevia leaf extract rich in Reb D, a bettertasting stevia leaf extract which doesn’t have that bitter edge,” adds Henrike.

Product of the year This February, the hard work was rewarded when Splenda Stevia claimed the title ‘Product of the Year’ in the Netherlands. The most important reason for this recognition is the novelty of offering a stevia product with great taste. Important also, is the change of mentality that the

product is about to bring about. “In the past, stevia and other sweeteners were mostly marketed for people who suffer from diabetes and obesity. The available products barely resembled the experience of sugar, didn’t keep their taste promise and thus failed to gain popularity among a broad audience. Our aim is for Splenda Stevia to attract those who just want to live more healthily, more balanced or simply reduce their sugar intake,” points out Henrike. To enjoy the healthy sweetness boost at any moment of the day, the product comes in a variety of sizes and shapes. Its ‘crystal’ form is available in pouches as well as in small sticks. In addition, Splenda Stevia is also available in tablets for coffee or tea, and even in liquid form.

Healthy and tasty products Apart from Splenda Stevia, Heartland offers a range of other healthy and tasty products. Of course, there is the Splenda Sucralose sweetener range and also GoSplash, fresh and fruity water enhancers. And since recently, they also offer the bottled cold-brew coffees of Java House. “The iced coffee section of the supermarket is dominated by drinks with lots of milk, cream and sugar. They are all very heavy and not necessarily healthy. Our Java House products are

different. They are pure, black and taste like coffee.”

Cold brew coffee The Java House cold-brew coffees are brewed with 100 per cent Arabica beans. In a meticulously perfected process, the selected beans are roasted and grind and left to soak in cold water for 12 to 15 hours. This results in a velvety cold drink that is rich in taste but low in bitterness and acidity. “Our refined process guarantees us the perfect, balanced coffee. We keep it 100 per cent authentic without reconstituted coffee, coffee additives, coffee derivatives or preservatives. Our hero products are Arabica Black and Vanilla Black – the Blacks really make the difference in the cold coffee category,” reveals Henrike. Cold brews like these are traditionally enjoyed as the name suggests. And those who enjoy their coffee with a kick might like to mix in something stronger as well, like the popular Espresso Martini. And if you like it a little sweeter, you can always soften up your cold cup of joe with some calorie-free Splenda Stevia, of course. Web: www.splendastevia.eu www.javahouse.eu www.heartlandfpg.com

Splenda brand manager Liene Langin (left) and Henrike Wilkens, marketing director for Heartland EMEA.

Issue 63  |  March 2019  |  69

Profile for Scan Client Publishing

Discover Benelux, Issue 63, March 2019  

Promoting Belgium, The Netherlands and Luxembourg.

Discover Benelux, Issue 63, March 2019  

Promoting Belgium, The Netherlands and Luxembourg.