Discover Benelux | Business | Technology
“It’s been an amazing journey,” Jeroen smiles. “Once we had done our research confirming this huge demand, we decided to give it a real go – the rest is history.” Teamleader Profile History Teamleader was set up in 2012. In early 2014, they raised their first investment worth 1 million euros, which they used to build their app and expand into the Netherlands. In 2015 they received another investment of 2.5 million euros and little over a year later they successfully secured their third funding round, worth 10 million euros. Their spectacular growth and successful expansion has not gone unnoticed. In February 2016 they received the coveted Tech Startup Award and in 2017, they were awarded the Deloitte Technology Fast 50 Award, crowning Teamleader as Belgium's fastest growing tech company, tripling their revenue in the last three consecutive years. Stats HQ: Ghent, Belgium Number of employees: 170 Countries: 6 Number of SME customers: 10,000 Jeroen De Wit
A single, scalable tool “The digital workspace provides multiple benefits for businesses, their employees and their customers,” Jeroen explains. “CRM, project management and invoicing are all interlinked. With Teamleader you have a single, scalable tool which integrates all these activities - from managing leads, sales and quotations, to planning, time tracking, invoicing and accounting – and allows you to focus on key priorities. Using the tool, you can control the complete process and optimise your workflow. It enables new, more effective ways of working, reduces costs and saves time, but also raises employee engagement and agility, and dramatically improves customer relations.”
Focus on business Still, across Europe there are thousands and thousands of SMEs who use either no digital tools, separate tools which are not integrated or integrated tools which are far too complex, and costly, for the
size and nature of their businesses, according to Jeroen.
focus on core aspects of their processes before they select their software.”
“We believe SMEs should focus on their core business, their passion, the reason they became entrepreneurs in the first place,” he says. “They should not spend hours and hours on peripheral issues such as having to manually track invoices, calculate time spent on projects or follow up quotations. We offer SMEs a single, easyto-use and affordable software solution in the cloud, so they can work smarter, save time and focus on training, innovation and their long term strategy.”
Teamleader's SaaS (Software-as-aService) interface does not only cover the complete workflow from customer relations to invoicing, but also works seamlessly with a range of value-adding tools in the marketplace. “Our software flawlessly integrates with marketing tools such as Unbounce and Mailchimp, accounting tools such as Exact and direct communication tools such as Slack – our customers can easily access and use these tools from our Teamleader interface to rationalise their marketing, accounting or communications.”
Software as a Service One of the guiding principles Teamleader promotes, is to 'adjust your tools to your goals and needs, not the other way about'. “Customers should be wary of software with tons of features, which might bring more trouble than joy, as well as being too expensive,” Jeroen states. “We advise them to critically look at their priorities and
Local approach Explaining the secret of Teamleader's remarkable success, Jeroen underlines that this has not only been down to a great product, but also the excellent service and local support they provide. “For every new market we enter, we make sure we Issue 51 | March 2018 | 59
Promoting Belgium, The Netherlands and Luxembourg.