Discover Benelux | Events Special | The Best Event Agencies and Locations in Flanders
Event organisation at its very, very best TEXT: JULIËN L’ORTYE | PHOTOS: BALTHAZAR EVENTS
Have you ever wondered what it really takes to set up an event for thousands of people? You have, probably. But did you also consider that it involves dozens of specialists, in lines of work you have never even thought of in your life? We thought so. At Balthazar Events, they do think of such things and way more. The Antwerp-based events agency will make ‘each bespoke vision a reality’, according to their website. Rather intrigued by what this means, we decided to get on the phone with Mich Van Aerde, not exactly your average CEO - or at least, not for this sector. He laughs: “I’m 62 years old and still finding that this job is the best job in the world.” The agency was born as recently as Valentine’s Day 2012, but that does not keep them from delivering each and every time. “Yes, we are young, yet with all our resources pooled together, our teams boast more than 30 years of experience and a solid curriculum,” says Van Aerde. “That cross-over between youthful enthusiasm
and craftsmanship allows us to go the extra mile, time and time again. It is precisely in this combination of a results-driven métier and innovative thinking that our power to build events leaving a lasting impression lies.” Balthazar Events has been lauded a few times over. Both in 2016 and 2017, they received BEA Awards. In 2017, they made it to the finals of the HEAVENT Awards. As well as this, they are a proud member of ACC Belgium.
we’ve gained the trust of both national and international companies. Orange, Deme, BASF, 20th Century Fox, Duvel Moortgat and many others count on us to organise their events. And that’s not all: over 80 per cent of our customers come back to us with two or more corporate events each year,” Van Aerde concludes.
Van Aerde tells us that the sector has been professionalising strongly over the last few years - “in a good way”, he adds - which leads to needing more and more ‘complete’ people. “When I am looking at the future, I would like more people to be specialised in their lines of work, to do what they are good at. To have a topnotch video producer, who only works on that kind of work, for example.” With a future that has been thought out so thoroughly, Balthazar Events’ coming years look pretty bright. “Thanks to our creativity, a yearning for perfection, a down-to-earth approach, and relentless striving for results,
Issue 50 | February 2018 | 73
Promoting Belgium, The Netherlands and Luxembourg.