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Discover Benelux  |  Events Special  |  The Best Event Agencies and Locations in Flanders

helping to connect, launch new products and – if needed – help with setting out a strategy. We take care of not only the conference, but also the flight plan, overnight stays; basically every piece of logistics as we travel alongside. As a MICE company for almost 20 years, we see how conferences evolve and what we should emphasise. Take networking for example; that’s becoming a much more important part of a business meeting and we adjust our conferences accordingly. Another trend is the shift from quantity to quality; no longer is the number of people attending the leading factor, instead, the impact and importance of the event is what matters most. Who is attending and what is being said, decided and investigated?”

storm and will continue helping associations with their core business. It’s an industry that demands innovation and efficiency, but that shouldn’t be limited to software or online technology. Those are means that should definitely be invested in, but its interchangeable, where human capital is not. We see markets that are protectionist and defensive. They’re going to have a hard time surviving in these times.” Web: www.seauton-international.com/en

Annual Meeting of the European Charcot Foundation, 2017, Italy. Photo: © David Plas

Transfer of knowledge Expert in many fields, Seauton is also involved in several innovations and has invested more than one million euros in different concepts, such as the future of health care education. The demand for that particular type of education is higher than ever, and in Samyn’s opinion, the future for it lies in the professional organised transfer of knowledge. With today’s technology like e-learning and live-streaming, a PCO (professional conference organiser) such as Seauton can handle the task of archiving academic conferences and webinars quite well, providing a road map through the jungle that is the world of scientific articles. “We don’t just sell resources, but also the solution the client is looking for.”

Paradigm Symposium, 2017. Photo: © Jonathan Ramael

Streamlining Despite all the successes at Seauton, Samyn feels there is still room for improvement, and will do so: “We feel we can streamline our way of communicating with customers. Coming to us means having a open talk with us and we could guide you through the whole process a bit faster, without losing that personal touch. We made plans for that and will start doing so from next June onwards. There’s also the fact we’re high in demand and don’t necessary take a pro-active stance in the MICE market, but I feel we should. The margins in this field of expertise are low, but we showed the world it’s more than sustainable if you give your best. We grew in times of crisis, but weathered every

Annual Meeting of the European Charcot Foundation, 2017, Italy. Photo: © David Plas

Issue 50  |  February 2018  |  67

Profile for Scan Client Publishing

Discover Benelux, Issue 50, February 2018  

Promoting Belgium, The Netherlands and Luxembourg.

Discover Benelux, Issue 50, February 2018  

Promoting Belgium, The Netherlands and Luxembourg.

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